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How Gen Z Will Change the Way You Sell Tickets

We've been talking about millennials and their buying habits for a while, but now there's a new generation of ticket buyers coming onto the scene: Generation Z. What's this group (born between 1995 and 2014) like? RetailDive offers some insight into their buying habits and interests:  They're Mobile "One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones." They Care "Generation Z is even more attuned than millennials to issues like sustainability, and...

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Marketing

The Secret to Selling Tickets to Generation Z

Millennials might be all the rage now, but Generation Z (those born from the mid-1990s to early 2000s) will soon be on the buying scene in a big way. This group is extremely tech-savvy and are generally early adopters of new social networks and trends, according to SEMRush.com. So how do you get this new generation excited about live entertainment? Check out this infographic for guidance: Got a comment or question? Join the conversation on Twitter or Facebook.

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Social Media

What You Can Learn From a 16-Year-Old Entrepreneur

Getting into the minds of millennials and Generation Z (today's kids and tweens) can be tricky. So why not ask one of them firsthand what appeals to them when it comes to brands and marketing? Inc.com recently interviewed Connor Blakely, a 16-year-old with his own branding consulting businesses. You can read the full interview here, and see what he said matters most when it comes to social media below: What are the top three traits brands need in their social media...

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