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Marketing

Reach Gen Z With These Key Stats

In her HubSpot article, Pamela Bump helps us to better understand what makes Gen Z unique. Bump writes: “By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it.” If we hope to reach this generation — and, according to Bump, we …

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Marketing

Gen Z and the Rise of “Dark Social”

In Vogue Business, Lucy Maguire writes, “Gen Z is reinventing social media marketing.” Maguire suggests that “brands should evolve their marketing strategies and reconsider platforms to reach younger audiences.” “Young people aged 16 to 24 spent an average of seven hours per day online in 2019, three of which were spent exclusively on social media, according to GlobalWebIndex,” writes Maguire. “But in markets like the US, growth on platforms like Twitter, Snapchat and Facebook is slowing, while newcomer TikTok grew rapidly in …

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Social Media

How Gen Z Will Change the Way You Sell Tickets

We’ve been talking about millennials and their buying habits for a while, but now there’s a new generation of ticket buyers coming onto the scene: Generation Z. What’s this group (born between 1995 and 2014) like? RetailDive offers some insight into their buying habits and interests:  They’re Mobile “One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones.” They Care “Generation Z is even more attuned than millennials to …

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Social Media

Think Outside the Industry: Sprite, Snapchat & Gen Z

If you’re trying to capture the attention of Gen Z, according to PSFK, your best bet is via Snapchat, which currently has the most youthful base of the social networks with 45 percent of its users between the ages of 18 and 24. Jennifer Passas reports that “Sprite has effectively turned their cans into a connection tool through Snapchat’s real-time social network.” The RFRSH Na Lata campaign is a first-of-its-kind campaign that features Snapcodes on limited edition cans of Sprite that …

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