Archives

Selling Out With

Selling Out With Joseph Yoshitomi

Geffen Playhouse is one of the gems in the Los Angeles theater scene. Located practically on the UCLA campus, the not-for-profit theater opened its doors in 1995, and has since received more than 40 regional theater awards and hosted a string of award-winning actors and playwrights and acclaimed directors. Joseph Yoshitomi, Geffen Playhouse's director of marketing and communications, has been a big part of the theater's success over the past six years, with accomplishments that include the launch of the...

Read More

Marketing

The Tupperware Party That Sells Seats

Tupperware parties are live entertainment -- and that's exactly what Kris Andersson was banking on when he wrote Dixie's Tupperware Party, which he also stars in. The show is actually a real-life Tupperware party with the most up-to-date products for purchase, which is why Dixie's the No. 1 salesperson in the U.S. and Canada. The show also includes giveaways and lots of audience participation. Dixie wants you to feel like you're at a mini jubilee: "It’s about watching people get...

Read More

News

Appearing at TEDxBroadway 2014: Magician Todd Robbins

You take your seat. The lights go out. The doors are locked and a voice booms that you can’t get out. This is the beginning of Todd Robbins’ Play Dead, an interactive theatrical experience that just finished an extended run at the Geffen Playhouse in Los Angeles. While you listen to “true ghost stories about real people and unholy resurrection” and watch eerie stage illusions, a pair of unexpected hands might even startle you with their touch. It’s a...

Read More


Sign Up for Emails

VIEW PAST ARTICLES