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Pricing

Game On Forever With “Timeless Tickets”

A few months ago we posted about AMC's offer of an unlimited ticket to Interstellar. This season, the Milwaukee Brewers are selling "Timeless Tickets" for $1,000 each. The bronze tickets are redeemable for any regular-season game in the team's future -- forever, except for Opening Day games. The Brewers chief operating officer Rick Schlesinger told ABC News/ESPN that the idea popped into his head at the post office looking at forever stamps. "So I wondered what we could do to...

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#TBT

#TBT: Word Stock Market — Bowl Game

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Since the Oregon Ducks play the Ohio State Buckeyes at AT&T Stadium in Arlington, Texas, for the NCAA College Football Championship Game on January 12, we thought we'd bring back Jim's thoughts about the term "bowl game." Word Stock Market: Bowl Game The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that...

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Promo of the Week

Promo of the Week: Walking With Dinosaurs — The Arena Spectacular

This is one way to catch people's attention: Have a dinosaur throw the first pitch out at a MLB game. The "Baby T" on the mound is from Walking With Dinosaurs: The Arena Spectacular, which appeared in November at Valley View Casino Center in San Diego. Your browser does not support iframes. Got a comment or question? Join the conversation on Twitter or Facebook.

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Innovation

If You’re Still Not Willing to Get Serious About Getting Outside the Four Walls of Your Venue

The old-fashioned mindset of “protecting” the live experience by making it as unavailable to anybody not present in the building at the time of the event doesn’t work. What it does is prevent people from being able to participate, which prevents them from caring, which prevents them from being a fan or supporter. This isn’t a theory. The sports guys know this. Imagine a world where you could only see an NBA game live. It’s been demonstrated by the National...

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Marketing

Extinction Math

How do you feel about playing God? As a hobby, I mean. Not full time. If you do, spend a few minutes playing an ancient computer “game” called Life. I remember stumbling across this as a very young computer user and probably wasting a lot of hours on it. The idea is this: Put dots on the screen wherever you want, as many as you want. If a dot is by itself or next to just one other dot, it dies...

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Pricing

Variable Pricing Is a No-Brainer

With the Super Bowl yesterday, we're reminded of how the NFL is a juggernaut, culturally and commercially. Half the country watched the game, including tens of millions of people who don't even like football! This kind of power has a few funny effects, of course, and I think one of them has been a certain amount of arrogance about ticket sales. The NFL has, for a number of years, been such a ticket sales sure thing that even slight weaknesses...

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News

Chill on Playoff Blackouts

Bees found their way into the bonnets of a whole bunch of sportswriters over the last couple of days as the prospect of local blackouts on the broadcasts of three of the four NFL playoff games this weekend was narrowly avoided. First, let’s review the Blackout Rule (which I discussed recently here). It says that if the tickets to an NFL game are not sold out by 72 hours from kickoff, the broadcast will be blacked out in the local...

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Half-Bakery

The NFL Gets It Backward

It started as a bad idea and, over the course of a generation, it didn’t age well. I’m talking about the Federal Communications Commission’s Blackout Rule, which was implemented in 1973 for the National Football League. It says a lot of things, but to sum them up if a team doesn’t sell out its stadium by 72 hours from game time, broadcasters in the local market can’t see the game. Why? To improve ticket sales, of course. I could be wrong, but...

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News

Money Now, But Long-Term Value Destruction

I wrote about this a couple years ago, and it's only gotten worse. Short-term dollars (maybe); long-term value destruction. As soon as there's a mild downturn in interest in college football, these bad bowls are going to be a financial albatross that could bankrupt smaller schools and conferences. By the way, most of these games are practically unsellable as tickets, however much the lesser bowl games' proprietors try to pretend the contrary. It's also a perfectly mockable emblem of...

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