Why Do Mobile? Three Good Reasons

Next week, I’m going to be on a panel at the CTIA’s Super Mobility Week conference in Las Vegas. (I know … it’s tough duty.) The #SuperMobility panel is called the State of Mobile Entertainment. It's a broad topic, but it’s got me thinking about why, in general, anybody should invest in mobile technology to serve their customers. I have three big answers. One may be enough, but you may want to mix and match all of them. The first is functional...

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