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#MondayMotivation

#MondayMotivation: Improving Your Pricing Isn’t Complicated

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Good Pricing Is Free Money. Good pricing is free money. This means that if you’ve paid little or no attention to how you set prices, or if you’ve done it mostly based on costs or based on what you’ve done before or what other people are charging for “similar” shows, you’re in luck. A small amount of focused thought and...

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Marketing

When Doing Good Gets People’s Attention

There are many ways to give back to our communities. Donating proceeds to a charity is one way; collecting canned goods or clothes is another. Billboard reports that the Metropolitan Opera is offering a pair of free tickets per performance through the end of this month to federal government employees during the current government shutdown. Not only is this a good deed that improves the quality of life for these employees, but it's also a great way to attract people's attention...

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#TBT

#TBT: “Free” Is Not a Business Plan

Happy #TBT! Here's an oldie-but-goodie post from Jim: "Free" Is Not a Business Plan. Free is Chris Anderson’s latest book [@2009], and the premise is fascinating: In a world of bits instead of atoms (by which Anderson means electronic information as opposed to physical goods or services), the price of serving that one extra customer is so low as to be nearly zero. This in turn liberates the producer of such services to give them away on a broad basis...

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Experience

#Ham4Ham: What a Live DVD Extra Looks Like

Two hours before each performance of the hit Broadway show Hamilton, a huge crowd gathers outside the Richard Rodgers Theatre for a ticket lottery to try to score $10 front-row seats. These drawings have become (mini) performances of their own, known as #Ham4Ham, where anything can happen -- from three of the show's actors lip-syncing to a stage-door guy spitting almost all of Slick Rick's lyrics. Lin-Manuel ­Miranda, creator-songwriter-star of Hamilton, tweets before lunch about what to expect at the...

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#FreeTicketFriday

#FreeTicketFriday Winner Announced

On Friday, we asked you to head over to Goldstar to choose an event you’d like to see, copy and paste a link to that event here and we'd pick a winner to receive $20 in Goldstar credit. And the winner is: Brian Heck, who posted a link to Bette Midler's Divine Intervention (Legendary Performer's First Major Tour in 10 Years) at Barclays Center in Brooklyn. Congratulations, Brian!

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Pricing

#1: Good Pricing Is Free Money

A few weeks ago, we published 15 thoughts about pricing for the new year -- 2015. A lot of people read the article, and so I thought I’d expand on a few of the topics and give them their own posts. Let’s start with the first one: Good pricing is free money. This means that if you’ve paid little or no attention to how you set prices, or if you’ve done it mostly based on costs or based on what...

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Marketing

Six Words That’ll Get You Free Promotion

Ritz-Carlton recently launched a campaign that has the bonus effect of drumming up free promotion: The company invited its social media friends and followers to provide six-word stories about their Ritz-Carlton experiences with the hashtag #RCMemories. The stories are called “Six Word Wows,” and the ad campaign honors Ernest Hemingway. The legend goes: Someone bet Hemingway he couldn’t write a story in six words, and he responded, “For sale: baby shoes, never worn.” Similar to the Mothers and Sons Daring Twitter...

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Marketing

De La Soul Is Not Dead. They’re Free (For 25 Hours).

De La Soul, semi-forgotten legendary rap group, is making all its music free to download today (February 14), so have at it! Naturally, interest in De La Soul and their ability to earn revenue is going to, as a result, plummet! At least, that's the conclusion you'd come to if you think like those who fear things like live broadcasts and alternative delivery mechanisms for live entertainment. Of course, that's not what's going to happen. Many people, like me, are going...

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News

Free, But At What Price?

Should MoMA's Abby Aldrich Rockefeller Sculpture Garden be open to the public free of charge? (It's now the price of museum admission: $25.) That's the question New York's Museum of Modern Art is mulling over, to the dismay of some and approval of others. Landscape architect Michael R. Van Valkenburgh says what makes the garden great is its "cloistered isolation." And yet another landscape architect, Ken Smith, says, “It probably would bring in people to the museum who might not...

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