#TBT: 2 Frame-Breaking Strategies for Theaters to Build Audiences Faster

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It’s about frame-breaking, which he's talked about before -- and it's important. 2 Frame-Breaking Strategies for Theaters to Build Audiences Faster I have a couple of ideas that are what I consider frame-breakers. Here’s a little snippet from my earlier entry on the topic: “This is a worldwide time of frame-breaking. Almost nothing is too bold to be unacceptable now. Very few of the old norms will withstand the next few...

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