The iBeacon: What It Is and What to Do About It

Let’s take a few minutes and talk about a technology that will be part of the live event experience very, very soon. It’s called iBeacon. Developed by Apple, this technology makes it possible to set up very small, very low-power transmitters in a venue (or anywhere) that can find and transmit information to iOS (Apple) phones. How might something like this work? I walk into Dodger Stadium with my iPhone 5s, and I have already downloaded a certain app (in this...

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