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Bright Ideas

Michael Sam and How he Reminds us That the NFL Is Better at Story Than the People Who Are Supposedly all About Story

Even if you don’t watch football, there’s a good chance you saw the video of Michael Sam, who is now the first openly gay man to be drafted by a pro football team. This powerful episode was just one of the story lines that ran through the NFL Draft last week, and it reminded me how good that organization is at creating and facilitating  “Story” with a capital “S.” I’m talking to you, theater industry. You know I love you, …

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News

Ticketing System Implementation Leads to a Riot

I often say that one of the wonderful things about working in live entertainment is that it’s not a matter of life and death. And while people who work in making sure venues are safe have a reasonable beef with that statement, even they would probably get what I meant. Ticketing is typically an even safer occupation. Nobody expects danger from the roll-out of a new system. Annoyed season ticket holders having to adjust to a new website perhaps, but …

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Marketing

Interest in Outdoor Hockey Continues to Build

My read on adding KISS to the Dodger Stadium date of the Stadium Series is not that the NHL is trying to use KISS to sell more tickets. In fact, this game is selling out already. It’s the other way around: KISS, run by consummate self-promoter Gene Simmons, sees this as a platform to promote KISS and its various activities, including the launch of its arena football team, LA KISS. (I did mention the self-promotion thing, right?) The Winter Classic …

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News

Goodbye 2013: A Look at Some of the Year’s Newsworthy Trends

Before we say goodbye to 2013, we thought we’d review a few of this year’s interesting trends highlighted in the news. • Moving Sound to Anywhere but the Concert Hall: The Los Angeles Times spots the latest push to get music out of the concert hall and into museums and galleries, alternative spaces and train stations, and parks and Beverly Hills formal gardens. • Younger Audiences Have On-Demand Mentality: Regional artistic directors say they’re being slammed by the on-demand mentality …

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Marketing

Being Curious About Your Audience is a Good Marketing Tool

This is an outstanding, detailed report on Houston’s Astrodome, which was the first domed stadium and was at one time called the “eighth wonder of the world.” It’s been unused for the last several years, and it appears that it will continue to sit empty with the cost to rehabilitate it too high to justify, given that nobody has a concept for putting it to use that would justify the expense. It sits next to the modern Reliant Stadium, which …

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Bright Ideas

Unproductive Assumptions Can Linger, and We Don’t Even Know It

Take five minutes, and watch this short video below about an Arkansas high school football coach who has thrown out assumptions that nearly every football coach makes. For the non-football inclined, here’s the basic story. A football team has four chances (called “downs”) to go 10 yards forward. If they succeed, they get four more chances to keep going, with the goal of going all the way down the field and scoring a touchdown. Most of the time (virtually all …

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News

Money Now, But Long-Term Value Destruction

I wrote about this a couple years ago, and it’s only gotten worse. Short-term dollars (maybe); long-term value destruction. As soon as there’s a mild downturn in interest in college football, these bad bowls are going to be a financial albatross that could bankrupt smaller schools and conferences. By the way, most of these games are practically unsellable as tickets, however much the lesser bowl games’ proprietors try to pretend the contrary. It’s also a perfectly mockable emblem of the …

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Experience

NFL Has a Problem With In-Stadium Experience

I’ve said this before and time has only made it clearer that I was right: The NFL has a problem with the in-stadium experience. The ingenuity shown by the Seahawks in using undercover security who will be dressed as opposing team fans is great. But it shouldn’t be necessary. Clean up the in-stadium experience, or game attendance will slowly trend down, as it has in the three years since I first warned about this. Take a look at the Los …

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