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Experience

Making Memories With Your Kids

The Indianapolis Colts announced that children 24 months and younger can now get into Lucas Oil Stadium for free, reports TicketNews. That's a big bonus for fans -- and it lets them know: "We’re thinking about our families and trying to make it as easy as possible for them to come," Stephanie Pemberton, vice president of marketing for the Colts, said in a statement. Other family-friendly changes include "kids meals, which includes a hot dog, apple slices, string cheese, and a...

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Marketing

Is Your Schedule Announcement Bringing in New Fans?

When you announce a schedule, whether that's for a season of shows or a season of games, your die-hard fans will be on the lookout for it. They already know they're interested and just want to see the lineup and dates (and buy tickets of course). But what about everyone else? People who might be interested, might buy tickets, but aren't seeking out your schedule on their own? If you're the Carolina Panthers, you draw them in with a clever and...

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#WednesdayWisdom

#WednesdayWisdom: Things Can and Certainly Do Change

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Big 3: Horse Racing, Boxing and Baseball. Sometimes it’s worth stepping back and realizing how much time changes things. That’s not true just because it’s interesting and enlightening to do so, but because it can also be inspiring. It’s a reminder that not only can things change, but that they certainly do. Big, immovable, permanent “truths” turn out not...

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Innovation

In the midst of #TakeaKnee, How One Team Engages the Community

As live entertainment marketers, much of our time is spent racking our brains to develop new and innovative marketing campaigns. How can we reach and engage with more and more of our community and beyond? Just in time for football, The Bears have come out of hibernation with a fresh idea. The team has commissioned four street-art murals that both celebrate the team and beautify the city. According to Adweek, the NFL club hopes the ad campaign will establish "a closer...

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#TBT

#TBT: What’s the Difference Between Roller Derby and the XFL?

Happy #TBT! Here’s an oldie-but-goodie post from Jim: What’s the Difference Between Roller Derby and the XFL? I’m here to tell you that as a viable form of live entertainment, roller derby is for real. By “viable,” I don’t necessarily mean, to paraphrase Lloyd from Say Anything, that it’s the “sport of the future” -- only that it’s something that may have the ability to sustain itself with a fan base and even grow. But let’s catch you up a little bit. Many...

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Marketing

Design Ways to Get Your Patrons More Involved

Getting your fans involved goes a long way in keeping them engaged and active over time. And there a number of different ways to do this, including this new campaign by adidas that gives "fans the unique opportunity to design the third jersey for some of the biggest football clubs, including Real Madrid, Manchester United, AC Milan, Juventus, FC Bayern Munich, and Flamengo," reports PSFK. Adidas is making its fans feel special by allowing them to participate in history --...

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#TBT

#TBT: 3 Things the NFL Can Teach the Rest of the Live Entertainment Business

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: 3 Things the NFL Can Teach the Rest of the Live Business. The grizzly bear is about to crawl out of its winter hibernation chamber. All the creatures, great and small, in its domain must once again acknowledge its benevolent but certain rule. The National Football League is gearing up to get back in action. Many of my readers in the arts and theater world have eyes so glazed at this point...

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Pricing

Would You Pay $18,000 to See Super Bowl XLIX?

Apparently, tickets peaked this past weekend for Super Bowl XLIX at $6,500, "making them the most expensive average ticket prices for any event," according to Daily Finance. That includes sports, music and theater. As of yesterday afternoon, tickets for Sunday's game were going for around $5,700. Last year at this time tickets to the Super Bowl were selling for $3,008. "People are placing more value than ever before on the live experience," Jim wrote in his post, Whenever Someone Says Modern...

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#TBT

#TBT: Word Stock Market — Bowl Game

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Since the Oregon Ducks play the Ohio State Buckeyes at AT&T Stadium in Arlington, Texas, for the NCAA College Football Championship Game on January 12, we thought we'd bring back Jim's thoughts about the term "bowl game." Word Stock Market: Bowl Game The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that...

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Fans

Full Buildings Drive Everything

Success carries within it the seed of failure. The things that make something strong also make it vulnerable to future decline. The sports industry has a problem, and I feel obligated to point it out. Just as a few years ago, I identified some problems that the NFL was about to experience. I see structural problems for all major sports developing. On the one hand, things have never been better. The money and attention have never been greater. The NBA is...

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