Archives

#TBT

#TBT: Food IS Fun, Not Food

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Food IS Fun, Not Food. Let me rephrase. In an era of plenty (and despite the sour economy [circa 2010], compared to almost any time or place in the history of humankind, our cup truly runneth over), food isn’t about eating. It’s about fun. And if you’re in the live entertainment business, it’s important to recognize that in the last generation or so, the business of food and the business of …

Read More

Bright Ideas

‘Dorm Room Chef’ Shows How to Blend Food and Entertainment

As Jim has said in a previous post: “Food is entertainment, more than ever, and that changes things throughout the industry.” And it turns out that foodie entertainment is coming from some unlikely places, including a dorm room at Columbia University. Forbes contributor Eve Turow Paul reports on “dorm room chef” Jonah Reider, a recent graduate who’s taking the food is entertainment concept to new heights. Here’s the concept for one of his recent events: “So I’m planning an event …

Read More

Marketing

What Millennial Munchies Can Teach Live Entertainment Marketers

In a new report, Packaged Facts explores millennial food trends, which can also offer insight for live entertainment marketers. The first one is customization: Millennials want food items that are “fresh, creative, and made just for them,” says Packaged Facts. And second, munchies are replacing meals, with millennials opting for several snacks or small meals throughout the day. These trends are food for thought when it comes to thinking about how you can customize bite-sized marketing efforts that millennials can …

Read More

#TBT

#TBT: Food, It’s What’s For Dinner

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Food, It’s What’s For Dinner. I’ve talked about this several times, but this is another piece of evidence to suggest how strong this trend is. BREAKING NEWS: People Really Like to Eat. What I mean by that is that food, as a sensory experience that goes beyond being a mere spectator, has become a more and more important part of the mindshare that people devote to entertainment. This story in The Wall …

Read More

Experience

Baseball Stadiums Prove Food Is Entertainment

Back in 2014, Jim declared that food is entertainment, and gave some advice for live entertainment organizations: “Like the immersive stuff we’ve been talking about, food events done to [a high] degree of care and customer experience raise the stakes once again on what people expect from a traditional, seated, watch-the-show or -game type of event. It would be a big mistake for you to put this kind of event in a different (and conveniently noncompetitive) category from your theater or sports team …

Read More

Marketing

How Food Is Gaining Ground in Live Entertainment

For the travel industry, food is a big — make that a huge — deal. Dan Peltier at Skift.com reported that nearly one in two millennials consider themselves “foodies” and that foodie travelers spend 18-20 percent more in destinations across every age group and country of origin. However, food experiences aren’t just relegated to a restaurant dining room. Skift reports that tourists are looking for more immersive experiences — one-on-one tours, lessons from chefs and themed tastings that give them …

Read More

Marketing

Think Outside the Industry: The Story We’re Told About The Food We Eat

Is the story we’re told about the food we eat more important than the actual meal itself? According to a new study out of Hong Kong commissioned by the hospitality firm CatchOn, it might be. CatchOn’s founder, Catherine Feliciano-Chon, shared her thoughts about the study’s findings via email with Fast Company, writing that consumers today appreciate a meal with a little backstory because they’re more engaged and educated than ever before. “We photograph our dishes before we eat, we experiment …

Read More

#TBT

#TBT: The Future of Live Entertainment Looks Kinda Like a Cupcake Being Fired Out of a Cannon

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. The Future of Live Entertainment Looks Kinda Like A Cupcake Being Fired Out of a Cannon This is perhaps the longest post title I’ve ever written. It’s totally worth it. I’m talking about Johnny Cupcakes, who is NOT in the live entertainment business. Except he is. Let me explain. Johnny Cupcakes is the “stage” name of the proprietor of a small chain of T-shirt shops that look like bakeries. …

Read More

Spotlight On

Spotlight On … The Festival 2014

Here we are again discussing Food IS Entertainment. It’s a topic that seems to be popping up in the news lately. People are turning their yearning for a taste for food and drink into fun and successful live entertainment. Like The Festival 2014, a beer festival focusing on “a bevy of international producers and American craft brewers seldom seen on the West Coast,” according to this Los Angeles Times article. A large number of brew lovers showed up to Crafted …

Read More

Marketing

Learning the Wrong Lesson From “Artificial Scarcity”

\Pumpkin Spice: Every food marketer wants in on the trend, which Vanity Fair’s Dan Pashman chronicles hilariously here. And though I don’t think the purpose of Dan’s piece is hard-nosed business analysis, he makes a statement that’s similar to the incorrect lesson that a lot of marketers take away from the “Pumpkin Spice” phenomenon: “ … as an American there are two things I love — sugar and artificial scarcity. Stamp the words “LIMITED EDITION” on a package of something …

Read More

Sign Up for Emails

VIEW PAST ARTICLES