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Insta Novels Are an Insta Hit

Last year, we posted that the New York Library had a fun new idea to attract younger readers: transforming classic novels into animated Instagram Stories, called Insta Novels. Now Adweek reports that these Insta Novels grew the library's followers 75%. David Griner writes: "The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to … Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and...

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Marketing

Make the Most of Your Events on Twitter

"Events are digital content gold," writes Gina Roughan in a recent Econsultancy article. "Events mean large numbers of people, all engaging on social around one topic or happening, at the same time – providing a golden opportunity for brands and causes to get on to the radar of a captured audience." Roughan shares four ways to make your posts and updates the social event of the 2016 season. See two below, and then read the entire article here. "• Plan Your...

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