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Marketing

How a Theater Can Change a City

In this Chicago Tribune article, Chris Jones highlights how Aurora's downtown has been significantly impacted by the Paramount Theatre. It's an interesting read about how a single arts organization can impact an entire city. Jones points out that part of the theater's success is its focus on mainstream, family-friendly entertainment: "Family entertainment with familiar titles often attracts a far more diverse audience than socio-political drama foregrounding race. All Americans like to have a good time out with the people they love and...

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Marketing

‘Twas the Season: Keep Audiences Coming Back Post-Nutcracker

Kids and families love Nutcracker performances (btw, did you see who won the 13th Annual Goldstar National Nutcracker Award?)! But now that the season is over, how can we keep families coming back? Dance Magazine's Rebecca Ritzel highlights how some companies "are adding kid-friendly performances to court the same audiences who buy Nutcracker tickets." And some companies are including pre-show activities, like crafts and demonstrations. Here are a few of Ritzel's examples: In 2012, Ballet West artistic director Adam Sklute debuted the...

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Experience

Making Memories With Your Kids

The Indianapolis Colts announced that children 24 months and younger can now get into Lucas Oil Stadium for free, reports TicketNews. That's a big bonus for fans -- and it lets them know: "We’re thinking about our families and trying to make it as easy as possible for them to come," Stephanie Pemberton, vice president of marketing for the Colts, said in a statement. Other family-friendly changes include "kids meals, which includes a hot dog, apple slices, string cheese, and a...

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News

Why the Live Entertainment Industry Needs Show Day

I can’t think of a better day of the year to go to a show than the day after Christmas. Holiday magic is in the air, most people have time off and so many great shows are happening that it’s an irresistible feeling. I want people to think of the 26th as the day when they absolutely must get out to a show, that seeing something -- music, theater, comedy or even a sports event -- is just part of...

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Marketing

Goldstar Jumpstarts a Smarter Summer

I remember the feeling as a kid during summer vacation that I was slowly getting dumber. Right around the beginning of August, I remember the feeling of picking up a pencil and writing something and thinking it felt weird because it had been so long since I’d done anything that didn’t involve a sleeping bag, a soccer ball, a TV remote or a stick with a marshmallow on the end of it. Parents, too, feel the impact of summer vacation....

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News

Fifty Shades of Family: What a Real Valentine’s Day Experience Looks Like

It never fails. About mid-January, just as we’re all emerging from our holiday-season food comas, we discover we’re on the verge of being struck once again by the frilly pink arrow of the world’s most precocious flying baby. That’s right: Cupid is back, scattering heart-shaped candies through every supermarket in the nation. He’s packing the TV lineup with heartwarming boy-meets-girl stories and commercials for diamonds. He’s making sure the latest star-packed romances hit the big screen just in time. This...

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Customer Service

Goldstar User Review: “Makes You Call Those You Love to Tell Them”

In his post, "What Does a Ticket Really Get You?" Jim talked about how you benefit from going out more: "If you go see Warhorse or the NBA Finals, you’re making yourself into something slightly different. If you see something funny, you are funnier. If you see something smart, you’re smarter. If you see an amazing athletic contest, well, you’re not exactly more athletic, but you somehow feel you’ve taken on some of those qualities. A ticket to a great show or...

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Experience

Fingers Crossed the Marvel Show is Done Right

Marvel Reveals Live-Action Stage Event to Launch 2014. As I said recently, good live family entertainment should work. This will be a big success IF the show honors its audience. I have no idea what this show will be like, but shows like this have gone a couple of different ways: Trade solely on the fact that they have familiar, popular properties (like superheroes that we all know and love) and then do the minimum to wrap something you can...

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News

Globetrotters Sold for Big Money, Showing Value of Family Entertainment

Trust me when I tell you that good family entertainment is almost a sure bet. It’s scarce, and parents are dying for you to provide it to them. It’s hard to keep young children entertained if you’re unwilling to sit them in front of a TV or hand them an iPad. But when someone designs good (or if I’m honest, even just decent) live entertainment for families and does a reasonable job marketing it, it sells. That’s why it doesn’t...

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News

Who’s to Blame? AEG Wanted MJ Healthy, Happy

The basics of this are that MJ’s family sued AEG for hiring the doctor who was convicted of involuntary manslaughter in Michael’s death because the family considered AEG negligent for hiring a doctor they should have known was trouble. AEG had said that Jackson chose Murray, but the jury disagreed: They decided that AEG had in fact hired the doctor, but that AEG wasn’t negligent in doing so. If you recall, the tour that would have been sold faster than...

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