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Creating Successful Online Events: Q&A With Jay Nash

Recently, Jim chatted with musician Jay Nash about creating online events -- the tech, the pricing and other issues that come up with this relatively new format. You can watch the full chat here, or read on for an excerpt of their conversation.  First, a little about Jay: Musician Jay Nash is part of the band The Contenders, who released their latest single "You Don't Care or You Don't Have the Time" in April 2020. Nash has also been hosting...

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Marketing

Think Beyond Facebook and Google

In this HubSpot post, Pamela Bump lists five alternatives to Facebook, Google and Amazon ads. Bump highlights a few of the most popular ad alternatives and also points to examples of brands that use them, like this one below: "Twitter Ads Twitter Ads are similar to Facebook Ads in that you can pay to promote tweets or launch native ad-styled campaigns. While promoted tweets show up higher in the feeds of target users with a "Promoted" sign on them, campaigns might show up...

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Social Media

Great Ways to Grow Your Audience on Social

Online communities can be "your strongest advocates and biggest assets," writes Colin O'Riordan for HubSpot. O'Riordan explains: "Online communities are groups of people who have a connection with your brand and/or each other. They communicate with you about your products and often share brand experiences." And, he continues, "social platforms now offer useful features that can help build brand relationships." He highlights five brands who are using social media to spark community growth. We share one example below, and you can...

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Social Media

Useful Facebook Stats For You to Know

"69% of Americans use Facebook." That's one of the 53 statistics in Kayla Carmicheal's HubSpot post: 53 Facebook Statistics to Know for 2019. It's also one reason why Facebook is an important platform for live entertainment marketers. Here are a few more interesting statistics: • 56% of people visit Facebook to get information. • There are 7 million advertisers on Facebook. • The potential reach of advertising for Facebook is 1.9 billion. • Facebook is used by 51% of U.S. teens. • 74% of U.S. adults...

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Marketing

It’s Not Too Early to Start Your Holiday Marketing

October is just around the corner -- which means it's time to launch your holiday marketing campaigns, if you haven't already. Why? Because people people start their holiday shopping early. According to recent research from AdRoll, "Over 40% of US consumers plan to begin their holiday shopping before November, and a solid 20% plan to start before October even begins." Also, as MarketingProfs highlights from the same report: "Although more than 40% of US consumers begin holiday shopping before November, the average...

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Marketing

Are You Reaching 2.6 Billion People?

Right now, billions of people are online! That's right -- according to Business.com, "There are approximately 2.62 billion social media users online. This number is expected to rise to over 3 billion people by 2021." Most likely, you already use social media to boost your branding and marketing. Whether you're a seasoned pro or would like to learn more, Business.com writer Rolando Herrera shares six social media weapons to boost your business. We've highlighted two below: "Encourage customers to leave reviews. The...

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Social Media

Who’s Sharing Your Social Media Posts? [Infographic]

Do you know who's engaging with your social media? If you're trying to reach certain demographics, or have a post go viral, it can help to know more about the people on all these various social platforms and what they're doing when they visit them. To help, MarketingProfs shared the below infographic, which breaks down the whos, whats and wheres of social media sharing: Read More: Are You Getting the Most From Your Goldstar Partnership? Listen to Jim on the Bob...

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News

News & Noteworthy (Week of July 27)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! Facebook Loses 4 Twitters Worth of Value: After reporting disappointing earnings, Facebook's stock shares dropped 19.6 percent in a day. The numbers are pretty staggering, but Tech Crunch's Romain Dillet helps us visualize them: "$123,400,000,000 is a big number. It’s hard to...

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Marketing

Video Marketing: Your Questions Answered

We've covered video marketing on Selling Out before -- especially how important it is nowadays. According to the infographic below posted on MarketingProfs, "97% of marketers say video has helped increase user understanding of their product or service, and 81% of consumers say they were convinced to buy a product or service after watching a brand's video." Take a look and review other helpful tips you can use: #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }/* Add your own MailChimp form style overrides in your...

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Social Media

The Perfect Time to Post on Social Media

Timing is everything, and when it comes to social media, there are better days and times to post on Facebook, Instagram and Twitter. MarketingProfs posted the infographic below, revealing time-based social media posting tips from data compiled by Unmetric, a social media analytics platform. Some of the helpful tips include: "•Instagram user activity peaks at 3-4 AM (Eastern U.S.) on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement). • Facebook's sweet spot for engagement is on Thursdays,...

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