‘Twas the Season: Keep Audiences Coming Back Post-Nutcracker

Kids and families love Nutcracker performances (btw, did you see who won the 13th Annual Goldstar National Nutcracker Award?)! But now that the season is over, how can we keep families coming back? Dance Magazine's Rebecca Ritzel highlights how some companies "are adding kid-friendly performances to court the same audiences who buy Nutcracker tickets." And some companies are including pre-show activities, like crafts and demonstrations. Here are a few of Ritzel's examples: In 2012, Ballet West artistic director Adam Sklute debuted the...

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