Give Your Patrons What They Want: Expertise

Boost your patrons' confidence and, hopefully, it'll boost your sales. PSFK reports, "Consumers gauge their brand loyalty by the level of service they are being provided. Accordingly, retailers are increasingly focusing their efforts on offering expertise at all stages of the shopping experience ... " The post highlights a few companies that are investing in services "designed to boost the confidence of consumers at every stage of their journey." We've highlighted one example below, and you can check out the others here: "Best...

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