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Remember the “Good Old Days” of the Live Entertainment Business?

You should remember them, because they’re now! That’s right, we’re living in a Golden Age of live entertainment, and 2019 looks like an excellent environment for our industry. Let’s break that down: Consumer confidence is high, people have fewer distractions with new tech gadgets than they’ve had in a while, and we’re seeing record interest in concerts, Broadway and sports tickets. We’re very much living in the Experience Economy that was first written about all the way back in 1998. …

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Marketing

The Year Ahead: Predictions From Marketing Experts

Marketing Land has compiled 20 expert predictions for what successful marketers will do in 2019. We share three below, then read the rest of the predictions here. “Email marketing trends to expect in 2019 To maximize revenue from email marketing campaigns, marketers need to ensure they are sending relevant content to high quality value email subscribers and stop focusing on the total quantity of emails sent. — Kyle Henderick Want to create better experiences and brand loyalty? Lean on your …

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Marketing

Pro Tip No. 3: Content Marketing With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif. Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.” SO: What strategies does Goldstar use to get …

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Marketing

14 Smart Marketing Tips (From People Just Like You)

We’re always on the lookout for helpful marketing tips to boost our business. Get ready to take notes because HubSpot asked 14 experts in their field for their very best marketing tips — and then compiled an “ultimate list.” We’ve shared two of these tips below: “On the value of customer trust … ‘I define sales as a meaningful transaction between two human beings, so before asking for anything, a customer’s trust must be earned. Brands need to build narratives …

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Marketing

Pro Tip: Promotional Marketing With Wendi Lebow

Meet Wendi Lebow Title: Chief Venue Officer Hometown: Jacksonville, Fla. Best Live Show She’s Ever Seen: “Man of La Mancha at the Alhambra Dinner Theatre when I was 10 years old. That show made me LOVE this business.” SO: Cyber Monday is fast approaching. Why should organizers participate in Goldstar‘s Cyber Monday promotion? WL: Cyber Monday is our biggest promotion of the year. Goldstar members typically spend 30% more during this time of the year. Views to emails, the site …

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Experience

Is There a Right Way for Audiences to Behave?

Kaya Oakes got shushed at a Yo-Yo Ma concert, and she wrote an article about how the churchlike atmosphere that audiences expect at these concerts is killing classical music. Oakes shares how disruptive the shushing is (the woman does it to others in the audience) and about how the day before Yo-Yo Ma had performed at a strikingly different venue: a street party. Oakes writes, “I wish I could tell the shushing woman we need ways of experiencing classical music …

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#MondayMotivation

#MondayMotivation: We Had the Right Vocabulary All Along

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Don’t Say “Guest” When You Don’t Mean Guest. For some reason, businesspeople tend to drift toward gibberish in their speech. (And you’re all businesspeople, by the way, even those of you who believe that “businesses” do something different from what nonprofits do.) In the search for something interesting, different and effective to say, people try a lot of things. …

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Customer Service

Pro Tip: Customer Service With Shaunelle Curry

Meet Shaunelle Curry Title: Customer Service Specialist Hometown: Saint Louis, Missouri Best Live Show She’s Ever Seen: “Hands down, The Lion King. It is absolutely magical! I was swept into the wonder of childhood the first time I saw it. I’ve seen it three times now thanks to Goldstar!” SO: What is your philosophy about customer service? SC: What am I going to do to make our customer’s life better as far as their interaction with us, especially when people come in …

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#MondayMotivation

#MondayMotivation: Breakthroughs Do Happen

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No Breakthroughs Without Risks and Failures. London seems to be leading the way in shows that very actively engage all five senses. First, there was the fireworks show, and now there are the BitterSuite symphonies. It’s a classical concert that makes you smell, touch and taste things as part of the program. Lindsey Winship of The Guardian (UK) describes it …

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#WednesdayWisdom

#WednesdayWisdom: Can You Smell the Excitement?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Audience Has Five Senses. Why Not Use Them All? I love this: London’s New Year’s Eve fireworks show aimed at all five senses. When I was in first grade, the teacher brought in a little popcorn maker to explain the five senses to us: We could see the popcorn pop; we could hear the kernels explode; we could smell …

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