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Customer Service

Selling Out Editors’ Picks 2019: Customer Commitment

As we wave goodbye to 2019, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting a few posts from our CEO, Jim McCarthy, about customer commitment. You can click on any title below to read the full article: Experience – Expectation = Satisfaction “There’s an easy way to understand how positively customers are likely to feel about us (or any business). It goes like this: What I actually experienced (minus) What …

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Experience

Is Customer Experience a Top Priority?

The answer to this question is obviously yes. Yet, according to Simpler Media’s latest State of Digital Experience report, businesses could be doing more to improve customer experience. Amy Gesenhues reports for Marketing Land that “nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority.” Gesenhues continues: “Of the 325 digital customer experience executives surveyed by Simpler Media, 79% said digital customer experience (DCX) was an extremely or very high priority for their …

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Marketing

Could You Pick Blitzen Out of a Lineup?

You might be able to name all of Santa’s reindeer — Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and Rudolph — but can you tell Dancer apart from Comet? Or Dasher apart from Vixen? Guessing not. Rudolph, on the other hand, has a little something extra that makes him stand out. In a reindeer herd of holiday events, does yours have a red nose? That is, does it stand out from the bunch? Every holiday season, we see a …

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News

PODCAST: Jennifer Ashley Tepper Talks Broadway in the Age of Social Media

It’s no secret that Jennifer Ashley Tepper is one of our favorites. Besides the fantastic work she does as: The creative and programming director at Feinstein’s/54 Below, which combines performances by Broadway’s best with a world-class dining experience. A producer of Be More Chill, which recently ended a successful Broadway run. The author of The Untold Stories of Broadway: Tales from the world’s most famous theaters (Volume 1). There’s also 4. the straight up contagious joy she has for the …

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Customer Service

An Inspiring Customer Experience

Recently reporter Aileen Cahill had such a great customer experience with Maui Jim that she wrote about it on Marketing Land. She also outlined “the elements that made Maui Jim stand out: Have a great product they stand by. Listen to their customers. Follow through and do what they say they will. Strong partners in their distribution network. Easy to do business with no ‘gotchas.’” You can read about Cahill’s “remarkable and inspiring” customer experience here. Then check out more from Jim about Customer Commitment: …

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#MondayMotivation

#MondayMotivation: Are You Offering “the Usual”?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Is the Future of Arts About Broadcasting? Michael Kaiser of the Kennedy Center speculates in this article about the future viability of regional and medium-sized arts organizations as producers of actual live entertainment. He doesn’t directly express an opinion, but he seems to be implying that the ability to broadcast performances (like the UK’s National Theatre or the Metropolitan Opera) will basically …

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Experience

Are Latecomers Really Welcome?

We post about theater etiquette quite a bit here on Selling Out. (You can see people’s biggest theater etiquette pet peeve here.) Maddy Costa writes about relaxed performances for Exeunt Magazine: This “means every performance starts with an announcement that latecomers are welcome, as is a return to the performance for anyone who needs to leave to use the toilet or get a drink or just have a quiet moment in the chill-out room, and movement both physical and vocal …

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News

Cultural Venues Are Thriving in the US

Kakim Bishara for Hyperallergic reports that the “world spent $8 billion on new cultural institutions in 2018.” That’s good news for live entertainment. Jim has shared his thoughts about the benefits of live entertainment in his post: Bowling Alone – Why Live Entertainment Is More Valuable Than Ever. He wrote: “We ought to see ourselves as one of the key building blocks at improving our nation’s social capital. How can our entertainment give people a way to build connection and …

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News

Cultural Events Make Us Happier With Our Lives

While the fact that attending cultural events makes people happier is something we might already know, it’s always nice when another study is released finding this to be so. Research commissioned by Arts Council England finds that “people who attend cultural events are happier with their lives than people who don’t,” reports Kate Brown for Artnet. “The presence of arts and culture overwhelmingly affected respondents’ sense of well-being and satisfaction, their attachment to a place, and their sense of community.” …

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Customer Service

Can You Get a Negative Review Changed?

Nobody likes a bad review, but when you’re putting art into the world, selling a product — or really, doing anything — it’s probably going to happen eventually. But what happens next? Do you need to suck it up and move on, or can you do something about it? Miriam Ellis at Moz looked into the issue and found a few options you may have when it comes to turning those negative reviews into something positive. You can read the full …

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