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Could a “Bubble” Work for Theater? What the Experts Say

This week Goldstar CEO Jim McCarthy was joined by LA Sparks President and COO Danita Johnson and San Francisco Giants’ EVP Staci Slaughter. They chatted about staff safety, rethinking the consumer experience across all genres (during the pandemic, of course, but also for the future), how a “bubble” could work for theater, and why you should “never let a good crisis go to waste.”  Jim also shared the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the...

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News

Can We Count You In?

This Tuesday, we’re getting everybody on board to discuss “Getting Everybody on Board.” Part of our “What’s the best WE can be right now?” discussion series, we want to turn to our community for their thoughts on building community to achieve goals. And, we’re so fortunate to have TEDxBroadway alums who have in-depth experience in this area. Joining us Tuesday, July 14 at 4:30pm Eastern Time are: Caroline Bragdon is the Director of Neighborhood Interventions for the Pest Control Services program at...

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News

Reminder: Join Tomorrow’s Expert Chat on the First Socially Distanced Show

We're talking with the man who staged "the first-ever socially distanced concert in America," the Travis McCready concert in Ft. Smith, Ark. in May. Find out how it happened, what he learned from the experience and how it applies to your next show.  When: Tomorrow, June 24, 3:00pm Eastern / 12:00pm Pacific Register here. We’ll also reveal the most up-to-date Return Readiness Score and Goldstar consumer survey results. Hope to see you there!

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News

Live Chat — Decoding the COVID-19 Stimulus Package With Sibi Thomas

Please join us for a live chat about how your organization can make use of the CARES Act with Sibi Thomas, a Partner in the Nonprofit, Government & Healthcare Group at Marks Paneth LLP, and our CEO Jim McCarthy on Wednesday, April 15 at 4:00pm Eastern/1:00pm Pacific.  An expert in accounting, auditing, tax and consulting experience in the nonprofit industry, Thomas will provide an overview of the CARES Act and what applies to small businesses and the live entertainment industry....

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Marketing

Brush Up on Improving Customer Experience

It's worth repeating. Jim once wrote: Good service is the best marketing money you’ll ever spend. So, it's no wonder we spend time and money trying to improve online user experience. Ad Age offers advice from experts for marketers "looking to leverage tech to improve their website’s UX and build strong customer loyalty." We share two tips below, and then read the rest here: "Design your website around your why. A website is a purposeful entry point for information and action. Understanding why you...

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Experience

Theaters Rethink Their Culture

We've written about theater etiquette here on Selling Out (You can see people’s biggest theater etiquette pet peeve here). It's something we all think about as people who market (and attend) live events. Last year, we covered what are known as relaxed performances, which don't frown as much on late arrivals, noise or movement. In his Guardian article, David Jays examines the rise of relaxed spaces where anything goes. Jays quotes performer and activist Jess Thom, who has Tourette syndrome: “These spaces can...

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Experience

Sold Out? How to Reach More People

Jim has written about the benefits of streaming a live event, and we've highlighted NT Live, the broadcasting arm of the National Theatre. Here's some news from CNN Business about how virtual reality is changing the live music experience. Nathan Sing reports: "In the last few years, musicians have been able to stream concerts to virtual reality headsets ... " Sing writes, "As well as being able to watch from a position in the audience, users can view the concerts as if...

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Experience

This Is the Experience Economy

Jim has written about the value people place on live entertainment and how it continues to rise. In Zachary Small's article for Artnet News, Small points to a museum in New York that's capitalizing on the experience economy. Fotografiska New York "is looking to create an immersive experience," writes Small. He continues: "The museum is betting that in a city where tickets to the Museum of Ice Cream cost $38, visitors will be willing to pay for the privilege of experiencing...

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Marketing

Are you Capitalizing on Big Moments?

Super Bowl LIV is almost here, and many companies are focusing their ad efforts around this big moment. Even companies that are not running TV ads during the game are creating buzz for themselves in a variety of ways. For Adweek, Ian Zelaya details 9 brands that are activating for the big game -- without TV ads. Hopefully, these examples can offer inspiration on how to engage consumers by capitalizing on big local happenings. Below are two of Zelaya's examples, then read...

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Experience

Who Says Live Entertainment Isn’t Life or Death?

It’s a fun industry. Period. Those of us who work in it know that to be true and relish the perks. And, now a new study shows that going out to live events helps reduce death risk for customers. Inc. shares highlights from a new study of 6,710 adults aged 50 and over, published in the British Medical Journal: "It seems that those who participate in cultural activities live longer. Those who went to the opera, theater, art galleries or museums just once or...

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