Give People Permission to Make Fun of You

Is your show really long? Or maybe the title of your event is abstract or silly? The characteristics of your event that make it unique, maybe a bit confusing or possibly even the butt of a joke, could very well be just the thing you should be highlighting in your marketing. Adweek features an example of this from the Hammer Museum at UCLA. The museum has created a six-minute spot in which it pretty much makes fun of itself. The...

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