Automatic Renewal for Season Ticket Holders — The Wave of the Future?

“The Cleveland Cavaliers have become the first NBA team to require all season-ticket holders to agree to an automatic renewal policy, essentially eliminating the need for the club to pursue season-ticket renewals annually,” John Lombardo reports in a recent Sports Business Journal article. All new season-ticket buyers have had to agree to an auto-renew policy since 2012 — but this new policy affects existing season ticket-holders, too. “Now, like a gym or a country club, you are in until you …

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