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Come Together — Online Shows & Real Revenue

There’s real revenue in livestreaming shows, right now. “It’s been a Godsend,” says Michael Amador, manager of one of the top Beatles tribute bands, The Fab Four. This week, he sat down with Jim to talk about how the band pivoted from touring to online shows in the wake of COVID-19. They break down the equipment needed, the initial investment and ongoing costs, as well as how the Fab Four used Stellar to ticket and stream their show. Michael even...

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News

Goldstar Event Organizers’ Strategy for Mid August

Twice a month, Goldstar is surveying its event organizers across the country to see if they’re trying online events and if they're charging for them. The highlights from mid August: 63% are currently producing online events. 57% have charged for online events, and 33% are planning to.

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News

Is the Public Ready to Return to Live Events? What the Data Says …

Did you catch our expert chat last week? Goldstar CEO Jim McCarthy shared results of the second round of the ongoing consumer sentiment survey. He also chatted with Johns Hopkins University’s Dr. Joshua Sharfstein and Nederlander’s Jamie Loeb about the challenges of reopening venues.  Watch the replay to see:  How consumer sentiment has evolved during the month of May If air conditioning is your friend or foe Why fever testing won’t reduce risk The risks of indoor vs. outdoor venues  Watch...

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News

Live Chat Replay: What Will It Take to Reopen?

This week, Jim chatted with virologist Vincent Racaniello and Pasadena Playhouse’s Danny Feldman about reopening venues and putting on live events during and after the COVID-19 crisis. If you missed it, they covered things like:  The logistics and safety measures needed to reopen a theater The importance of testing and contact tracing How a COVID-19 treatment might help venues reopen Watch the Chat Replay: Also, this conversation is just the beginning. Please join us and your colleagues at our new Facebook group Show Up! Here...

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News

Live Chat Replay: Creating Successful Online Events

This week, Jim chatted with musician and virtual concert expert Jay Nash about creating successful online events.  If you missed it, they covered a lot of ground on things like:  What to consider when pricing your online events  How to tackle audio issues -- particularly with multiple performers Which streaming options would work best for you  For those who did tune in live, here’s the list of the streaming options and tools Jay mentioned:  Streaming service: Open Broadcaster Software For multi-streaming:...

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News

Coronavirus Actions and Thoughts

I never thought I'd say this, but I don't want you to go out to live entertainment right now. The live entertainment industry is postponing and cancelling shows as a measure to slow the spread of the Coronavirus. It's a step that makes a lot of sense, and it's going to continue for a while. There are a few things I want to make sure you know during this time. If you have tickets to a show that is or becomes postponed or...

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News

Whatever Happens, We’re Here to Help

As an industry, we’re facing a level of uncertainty over the next few months that doesn’t happen very often. It’s unsettling even for those of us who’ve been in the live entertainment and arts world for a while. But whatever happens, our goal is not just to help your organization and our industry get through this, but to emerge together as strong as possible, ready for the time when people can’t wait to get back out to shows, games and...

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Marketing

3 Ways to Attract a Bigger Audience

Want more people to discover your events? Three little letters can make it happen: SEO. A quick primer on SEO if you’re not familiar: It stands for Search Engine Optimization, and refers to all the ways you can make your website more appealing to search engines, and improve where your site shows up in search results. The benefits of SEO are huge -- the easier it is for people to find your events, the better! If you want to improve your...

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News

Cultural Events Make Us Happier With Our Lives

While the fact that attending cultural events makes people happier is something we might already know, it's always nice when another study is released finding this to be so. Research commissioned by Arts Council England finds that "people who attend cultural events are happier with their lives than people who don’t," reports Kate Brown for Artnet. "The presence of arts and culture overwhelmingly affected respondents’ sense of well-being and satisfaction, their attachment to a place, and their sense of community." Brown...

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Marketing

We All Win When We “Get ‘Em Young”

The U.K.'s Northern Ballet is shooting 40-minute films for their Bite-Sized Ballets series and plans to screen them at local theaters, such as Odeon, Cineworld and Picturehouse. According to The Guardian, the series "will kick off with an adaptation of the Tortoise & the Hare, to be followed by Elves & the Shoemaker and Three Little Pigs. At the start of each film, the story is narrated on screen and dance instructors show children how to do some of the...

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