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Mid-August: How Do Goldstar Subscribers Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with a video detailing the latest results from our mid-August survey, including the answer to a new question: What if venues required proof of vaccination or a negative test result? This requirement actually increases the size of the willing audience by about 20%!

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When Do People Buy Livestream Tickets?

With more than 2,000 virtual shows presented on Stellar, Jim McCarthy has a few sales insights to share to help you set up your marketing and forecasting plans for success.  If you’re wondering: When do people buy livestream tickets in relation to the show date? What is the percentage of sales that happen within 48 hours? How do online sales patterns differ from in-person shows? You’ll want to watch this video. And, to learn more about Stellar, visit http://www.workwithstellar.com.

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Mid-April: How Do Goldstar Subscribers Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with the latest results from the mid-April survey:

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Goldstar Subscribers’ Return Readiness Score for Mid September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from mid September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. For New York respondents specifically, the score was 46.6. If venues followed strict cleaning routines and social distancing policies, that number goes up to 51 out of 100. And a …

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Webinar: How to Stream & Ticket Your Show on Stellar

When the live entertainment industry shut down, we went to work. We built Stellar — a Total Show Management (TSM) system for online events. It’s built to help live entertainment and arts organizations incorporate online events as a major new part of their business. Online events represent the biggest opportunity for the live industry in a long, long time, so we at Goldstar have built Stellar to help live events survive the COVID crisis and thrive when it’s over. Join …

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Come Together — Online Shows & Real Revenue

There’s real revenue in livestreaming shows, right now. “It’s been a Godsend,” says Michael Amador, manager of one of the top Beatles tribute bands, The Fab Four. This week, he sat down with Jim to talk about how the band pivoted from touring to online shows in the wake of COVID-19. They break down the equipment needed, the initial investment and ongoing costs, as well as how the Fab Four used Stellar to ticket and stream their show. Michael even …

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Goldstar Event Organizers’ Strategy for Mid August

Twice a month, Goldstar is surveying its event organizers across the country to see if they’re trying online events and if they’re charging for them. The highlights from mid August: 63% are currently producing online events. 57% have charged for online events, and 33% are planning to.

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Is the Public Ready to Return to Live Events? What the Data Says …

Did you catch our expert chat last week? Goldstar CEO Jim McCarthy shared results of the second round of the ongoing consumer sentiment survey. He also chatted with Johns Hopkins University’s Dr. Joshua Sharfstein and Nederlander’s Jamie Loeb about the challenges of reopening venues.  Watch the replay to see:  How consumer sentiment has evolved during the month of May If air conditioning is your friend or foe Why fever testing won’t reduce risk The risks of indoor vs. outdoor venues  …

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Live Chat Replay: What Will It Take to Reopen?

This week, Jim chatted with virologist Vincent Racaniello and Pasadena Playhouse’s Danny Feldman about reopening venues and putting on live events during and after the COVID-19 crisis. If you missed it, they covered things like:  The logistics and safety measures needed to reopen a theater The importance of testing and contact tracing How a COVID-19 treatment might help venues reopen Watch the Chat Replay: Also, this conversation is just the beginning. Please join us and your colleagues at our new Facebook group Show …

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Live Chat Replay: Creating Successful Online Events

This week, Jim chatted with musician and virtual concert expert Jay Nash about creating successful online events.  If you missed it, they covered a lot of ground on things like:  What to consider when pricing your online events  How to tackle audio issues — particularly with multiple performers Which streaming options would work best for you  For those who did tune in live, here’s the list of the streaming options and tools Jay mentioned:  Streaming service: Open Broadcaster Software For …

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