2020 felt like a never-ending carjacking complete with offroading, plenty of bumps, and an unknown course change at every turn. Now it’s time to slide into the driver’s seat, grab the wheel and determine where you’re going next. Of course, it helps to have a like-minded community to help you navigate the best way forward -- a convoy, if you will. Which is why we’re excited about the free five-day "Take Charge of Your '21" TheaterMakers Challenge, starting January 18. For...

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Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. If venues followed strict cleaning routines and social distancing policies, that number goes up to 49 out of 100. And a bright spot: When asked how much they’re looking forward to the...

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Venues across the country (and around the world) are still dark. But the live entertainment industry is both resilient and creative. Many organizations are taking their show online, and seeing real revenue as a result. Our guests next week have transformed this setback into a true financial opportunity. They’ll share their virtual strategy with you. Join Goldstar CEO Jim McCarthy and Ron McNeil (John Lennon) and Michael Amador (manager) from The Fab Four for our Expert Chat on Wednesday, September...

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Mark your calendar for the return of TEDxBroadway -- Tuesday, November 17 at 1pm Eastern -- because the 2020 conference is on, and it’s going to be online. Since 2011, we’ve been asking, “What’s the best Broadway can be?” And, while we all wish the answer was just even open, this is a watershed moment for the community to address this mission-critical question with even greater urgency, immediacy and, well, hope for the future. We’re lining up the most intriguing speakers...

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Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from mid August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 39. For New York respondents specifically, the score was 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to 47 out of 100. And a bright spot:...

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Right now, venues are looking at the first quarter of 2021 and beyond to return to production on live events. In fact, in our survey of Goldstar organizers, 40% of them plan to return to in-person shows in the first quarter of 2021. How can we earn revenue and keep audiences engaged until then? The answer is virtual events. We’ve tapped two virtual event experts to share how they’ve brought their live events online with streaming and video.  Join Goldstar...

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Twice a month, Goldstar is surveying its event organizers across the country to see when they plan on reopening their venues and if they’re trying online events. The highlights from early August: 40% of organizers plan to return to in-person shows in the first quarter of 2021. The next highest response, 23%, plan to return later in 2021. 57% are currently producing online events, and 33% plan to in the near future. Check back here for the next round to...

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This week, Goldstar CEO Jim McCarthy was joined by American Shakespeare Center’s Ethan McSweeny and pharma/biotech attorney Denise Esposito.  Their chat drills down on what the process looks like for getting a vaccine and what organizers are doing to mitigate risk and bring audiences back now. They discuss a variety of solutions, including staff “bubbles,” outdoor and virtual events, and even special HVAC systems to reduce virus spread. Jim also shared the latest Return Readiness Score and insights from our ongoing...

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Twice a month, Goldstar is surveying its event organizers across the country to see when they plan on reopening their venues and if they’re trying online events. The results from Mid-July: [click on the image to enlarge] [click on the image to enlarge] Check back here for the next round to see how reopening timing evolves. You can also watch our live expert chat series to see the latest results and get advice from event organizers, virologists and more. 

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