Do Your Patrons Know What You Stand For?

In our constant search to engage with our patrons, PSFK offers us a few examples of brands highlighting shared values to build connections with consumers. PSFK also points out ways you can help your patrons understand your personality, products and what you stand for. "• Share the process behind the products and services to connect directly with consumers who value ethics, craftsmanship and quality. • Ensure a standard of authenticity and transparency in all communications to build brand trust and connection." Check out...

Read More