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Gol! World Cup Scores New Records for Web and TV

It seems more people than ever are watching the World Cup. On Tuesday, Variety reported, World Cup Sets New Internet-Video Streaming Records for ESPN, Univision and Akamai. “For ESPN, the USA-Ghana match was the biggest-ever event for WatchESPN: 1.4 million people watched the American team defeat Ghana on the digital-video service for a total of 62.4 million viewer minutes. … On TV, ESPN’s coverage of USA-Ghana was the best ever for a World Cup game on the cabler, averaging 11.09 …

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Bright Ideas

Make People Want to Talk About What You’re Doing

I agree with Lyn Gardner that Theatre Criticism is not in crisis. A headlong, destination-uncertain transition perhaps, but not crisis. How does this relate to selling out a venue? It’s great to have people commenting on what you do in as large a forum as possible. One major structural advantage for sports event marketers, for example, is that there are entire TV networks (ESPN being the leading one) who must talk about their product 24 hours a day on multiple …

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News

Money Now, But Long-Term Value Destruction

I wrote about this a couple years ago, and it’s only gotten worse. Short-term dollars (maybe); long-term value destruction. As soon as there’s a mild downturn in interest in college football, these bad bowls are going to be a financial albatross that could bankrupt smaller schools and conferences. By the way, most of these games are practically unsellable as tickets, however much the lesser bowl games’ proprietors try to pretend the contrary. It’s also a perfectly mockable emblem of the …

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