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#MondayMotivation

#MondayMotivation: You Have to Work for People’s Interest

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No One Knows and No One Cares. Here’s a joke for you: What’s the difference between ignorance and apathy? I don’t know, and I don’t care. No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them. That reminded me of something I...

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Bright Ideas

10 Inspiring TED Talks

You know we're huge TED Talk fans. Entrepreneur shares 10 TED talks that will change how entrepreneurs think about the world. Do you have your tickets to TEDxBroadway 2019 yet? TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now! Check out Navi Radjou's TED talk below about creative problem-solving in the face of extreme limits, then watch the rest! #mc_embed_signup{background:#fff; clear:left;...

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Marketing

Marketing Ideas to Spark Your Imagination for 2019

Major brands have major money, so it's not surprising their marketing campaigns are good. But they can also give us all a little inspiration as we brainstorm new ideas for 2019. Jonathan Lang of Entrepreneur shares his list of major brands with the most creative marketing ideas in 2018. Hopefully, these will spark your imagination for the new year. We've picked three to share below, then read more here: "IHOP -- The International House of Burgers When people heard that IHOP (The International...

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Marketing

Simple Strategies to Keep Your Patrons Coming Back

Here we go again: Talking about how to keep your patrons happy and coming back for more of what you've got to offer. It's a topic we return to a lot because, well, it’s vital for a successful organization. Entrepreneur shares, "Acquiring a new customer can cost a business six to seven times more than retaining an existing customer." With that stat in mind, it offers three ways to consistently delight (and retain) your customers. We share one simple strategy...

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Marketing

Are You Avoiding These 3 Online Ad Pitfalls?

Photo credit: Dai KE via Unsplash

As web users, not many of us would call ourselves fans of online advertising. But as professionals with a product to sell, we know online ads can sometimes be a useful tool. In yesterday’s Marketing Bootcamp on Entrepreneur, Andrew Chapin offers three great tips for making online ads that aren’t a turnoff. Respect the consumer. “…viewers' time is precious and must be respected,” says Chapin. Don’t place your ad in way that disrupts their experience. “Our own ad format...

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News

Jim Talks Biz Growth Tips on Entrepreneur’s Radio Show

Travis Lane Jenkins, host of The Entrepreneur's Radio Show, recently interviewed Jim about biz growth tips. The Entrepreneur's Radio Show features conversations with high-level entrepreneurs that that grow your business. Listen to Jim's two-part interview (and find out what Jim's favorite books, tools and quote is). Got a comment or question? Join the conversation on Twitter or Facebook. Subscribe to the Selling Out mailing list.

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#TBT

#TBT: Make Your Event for an Audience, Or Don’t Charge Money

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Make It for an Audience, or Don’t Have the Nerve to Charge Money … Yesterday, I tweeted Derek Siver’s insightful post he called “Valuable to Others, or Only You?” In short, he describes the “starving artist” problem: “When someone creates something that is really important, powerful, and valuable to them, it’s hard to imagine that it’s not important, powerful, and valuable to others.” This creates a problem for those who feel...

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#TBT

#TBT: Who Wants to Be a Live Entertainment Entrepreneur?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Who Wants to Be a Live Entertainment Entrepreneur? I realize that I throw this term around a lot, but I’ve never really bothered to explain what I mean by it. You probably have a template in your head for what an entrepreneur is. Typically, it’s one of two things: a guy or gal hanging out his or her shingle as a designer or freelance writer or attorney, trying to fashion a...

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P&L

The Strange Impulse to Euthanasia in the Arts

Every now and then, someone in the arts world says something like, “We should let the weak arts organizations die.” This is a recent example. My initial reaction whenever anyone recommends that somebody (or somebody’s organization) be made into a noble sacrifice for the greater good is, “You first.” Fire yourself and everyone you’re working with. Of course, the person who expresses these kinds of sentiments never thinks that he or she is part of the “weak.” Naturally. But once I’ve had...

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Marketing

No One Knows and No One Cares

Here’s a joke for you: What’s the difference between ignorance and apathy? I don’t know, and I don’t care. No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them. That reminded me of something I say to entrepreneurs and would-be entrepreneurs all the time: If you work from the assumption that no one knows or cares about your product or...

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