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News

Live Chat on 5/13 — Just What Will It Take to Reopen? The Data Speaks Volumes

It’s still the biggest question we’re all asking: “What will it take to reopen?” And with some places easing restrictions -- answering this question seems especially urgent now. So we’d like to invite you to join us for another expert chat on Wednesday, May 13 at 3:00pm Eastern/12:00pm Pacific. Our CEO Jim McCarthy will reveal national survey results based on subscriber sentiments about returning to our shows. Conducted over a few different weeks, he’ll explain what these changes mean for...

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News

PODCAST: Arcane Forms of Entertainment With Todd Robbins

The popularity of circuses, carnivals and sideshows have ebbed and flowed, but there has been a resurgence of late.  This week’s guest, Todd Robbins, has built a successful career in the New York City area utilizing what he calls “arcane” forms of entertainment. He is a veteran of numerous television, sideshow and off-broadway productions.  In this episode, Todd joins host Jim McCarthy to talk about eating glass, the changing of carnivals over time, and the differences between European and American audiences...

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Social Media

Best Tweets You Missed This Week

If you're not glued to your phones like we are, you may have missed some of these funny and insightful tweets in the live entertainment marketing world. Not to worry, we've gathered them here so you're still in the loop: Do you agree? 2. Whoops ... 3. True for any business ... 4. Good advice for work and life ... 5. Great reminder from Laura ... 6. Are you taking care of your fans too? Read More: 2019 Social Media Trends Business & Marketing Leaders...

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Advertising

Are You Using All of Your Audience’s Senses?

In a clever new ad, insurance company Liberty Mutual modeled their print ad like a classic perfume ad, with a peel-back fragrance strip loaded with "new car smell." As AdWeek's Gabriel Beltrone reports: “'To engage with a consumer during this specific moment where they’re making a decision about their insurance would be very challenging, even if we put a large media spend behind it,' says a statement from the agency about the campaign strategy. 'So we used a print ad that...

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#MondayMotivation

#MondayMotivation: The Mobile Revolution is Over

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Mobile Gets You Everyone. Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years. Photo Credit: Benjamin Sow via Unsplash Compared to desktop computers, mobile is relatively new, and as a result, those...

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Innovation

Do You Know Where You Were … 8 Years Ago Today?

Do you know where you were … 8 years ago today? We do. We were at the first-ever TEDxBroadway conference, held Monday, January 23, 2012. That first year we asked, “What’s the Best Broadway Can Be in 20 Years?” It was a big question. And, to us, a very important question -- one that was framed to deliver only positive answers. A question we got a lot when we announced this TED-like event was … “What’s a TED?” In case you didn’t know,...

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Customer Service

Selling Out Editors’ Picks 2018: Customer Service

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Customer Service. You can click on any title below to read the full article: Put the Members and Their Experience First Amy Gardea, Goldstar's Senior Director of Customer Service, explains: "We put our members and their experience above all else, and we make that clear to them from our first interaction to our last. Although the ticket...

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News

News & Noteworthy (Week of August 10)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! Did You Catch Jim on the Bob Lefsetz Podcast? Music industry legend Bob Lefsetz took a deep dive with Goldstar CEO Jim McCarthy into his career, the founding of Goldstar and more. You can listen to the full interview here. The Oscars Try...

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Marketing

How Do Your Emails Stack Up to the Competition?

Ever wonder how other organizations are doing with their emails? How many opens, clicks and unsubscribes? (Who hasn't?!) While we can't let you peek into the inboxes of your competitors, we can share this survey from Kissmetrics.com. They looked at rates for different industries, so you can see how you stack up compared to other entertainment emails and more:   Read More:  Do You Follow the Marketer's Rule of 7? Be Where the People Are (And the People Are on Mobile) How...

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Social Media

Olympics Show Us the Value of Sharing Your “Heart” With Your Patrons

Will you be watching the opening ceremonies of the Olympics on Friday? They'll be kicking off two weeks of skating, skiing, sledding and all other sorts of incredible athleticism. And while the games might seem removed from live entertainment (since anyone outside of PyeongChang will be watching on TV or streaming), they still have quite a bit in common with what we do. Convince and Convert recently shared their predictions for the 2018 games, including low TV viewership and unfortunate advertising...

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