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Ready to take charge of 2021?

An image announcing the Take Charge of Your 2021 Theatremakers Challenge with pictures of the featured guests and speakers

2020 felt like a never-ending carjacking complete with offroading, plenty of bumps, and an unknown course change at every turn. Now it’s time to slide into the driver’s seat, grab the wheel and determine where you’re going next. Of course, it helps to have a like-minded community to help you navigate the best way forward — a convoy, if you will. Which is why we’re excited about the free five-day “Take Charge of Your ’21” TheaterMakers Challenge, starting January 18. …

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What’s ahead for 2021?

As 2020 comes to a merciful end, 2021 promises more serious challenges, but also better days. That means it’s time to start thinking ahead so we can plan accordingly. So I got out my crystal ball to see what it would show me, and here’s what I see. Season by season, quarter by quarter, here’s what’s shaping up to happen, and here’s what we in the live entertainment industry need to be doing. Winter 2021. The Bottom. What’s going to …

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News

A few takeaways from a stellar evening

Last night’s Jagged Little Pill live reunion concert on Stellar was the closest we’ve been to a Broadway show in 10 months. Like the rest of the global audience that tuned in, we were feeling all the feels. A quick tour of social media during and after the show reinforced the trends we’ve seen since Stellar first went into beta back in August. A livestream show sells your IRL show too. In the show’s chat and on social media, viewers said they intended to see the …

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Expert Chat: Dreamgirl Jennifer Holliday and Virologist Vincent Racaniello

Please join us for a very special Expert Chat with Broadway’s original “Dreamgirl,” Jennifer Holliday and “Earth’s Virology Professor,” Dr. Vincent Racaniello. Our extraordinary guests will share insights from their unique perspectives. Jennifer will talk about how she used online events — including her birthday celebration show on Stellar — to supercharge her career, and Dr. Racaniello will bring the science and facts to update us on the race to a vaccine. Both will be happy to answer your questions! Plus, Jim will …

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News

Join Our Expert Chat on Oct. 28: Bands, Fans & The Future of the Music Industry

For our next Expert Chat, Jim McCarthy is talking to music agent Wayne Forte (Founder and President, Entourage Talent Associates, Ltd.). You probably know many of the bands he represents, including Joan Armatrading, Joe Satriani, Procol Harum, Ikebe Shakedown, and Tedeschi Trucks Band (to name just a few). In fact, it’s usually at this time of year that Wayne’s overseeing the Tedeschi Trucks Band’s residency at the Beacon Theatre. With the COVID-19 shutdown, the band’s plans have changed. Wayne’s vision for …

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News

Goldstar Subscribers’ Return Readiness Score for Early October

Return Readiness Score for Early October

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early October are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 42. For New York respondents specifically, the average response score was also 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to …

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Goldstar Subscribers’ Return Readiness Score for Mid September

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from mid September below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 43. For New York respondents specifically, the score was 46.6. If venues followed strict cleaning routines and social distancing policies, that number goes up to 51 out of 100. And a …

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News

Live Chat on 5/13 — Just What Will It Take to Reopen? The Data Speaks Volumes

It’s still the biggest question we’re all asking: “What will it take to reopen?” And with some places easing restrictions — answering this question seems especially urgent now. So we’d like to invite you to join us for another expert chat on Wednesday, May 13 at 3:00pm Eastern/12:00pm Pacific. Our CEO Jim McCarthy will reveal national survey results based on subscriber sentiments about returning to our shows. Conducted over a few different weeks, he’ll explain what these changes mean for …

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News

PODCAST: Arcane Forms of Entertainment With Todd Robbins

The popularity of circuses, carnivals and sideshows have ebbed and flowed, but there has been a resurgence of late.  This week’s guest, Todd Robbins, has built a successful career in the New York City area utilizing what he calls “arcane” forms of entertainment. He is a veteran of numerous television, sideshow and off-broadway productions.  In this episode, Todd joins host Jim McCarthy to talk about eating glass, the changing of carnivals over time, and the differences between European and American …

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Social Media

Best Tweets You Missed This Week

If you’re not glued to your phones like we are, you may have missed some of these funny and insightful tweets in the live entertainment marketing world. Not to worry, we’ve gathered them here so you’re still in the loop: Do you agree? 2. Whoops … 3. True for any business … 4. Good advice for work and life … 5. Great reminder from Laura … 6. Are you taking care of your fans too? Read More: 2019 Social Media …

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