Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No One Knows and No One Cares. Here’s a joke for you: What’s the difference between ignorance and apathy? I don’t know, and I don’t care. No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them. That reminded me …

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Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No Breakthroughs Without Risks and Failures. London seems to be leading the way in shows that very actively engage all five senses. First, there was the fireworks show, and now there are the BitterSuite symphonies. It’s a classical concert that makes you smell, touch and taste things as part of the program. Lindsey Winship of The Guardian (UK) describes it …

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To be truly successful at connecting with your patrons, you have to really know them. There are a few ways to accomplish this, as MarketingProfs points out in its article about making your marketing copy more engaging. Read author Nick Usborne’s two tips below, and then view his entire article. “Get the language right by listening first. Imagine you’re a nutritionist attending a conference of your peers, but you [accidentally] join the wrong meeting and find yourself stuck with a …

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Are you creating marketing campaigns that allow people to experience what it is you’re selling? This idea is called experiential marketing. “You’re creating an opportunity to interact with your brand in person,” explains Amanda Zantal-Wiener for HubSpot, “and 65% of brands that use it say that it positively correlates with sales.” Zantal-Wiener continues, “but you’ll still want an online dialogue around it. When you consider that 49% of folks create mobile video at branded events — 39% of which is …

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After Lauren Smith began attending “jam sessions” with her dad at a local music store in Sullivan, Missouri, she realized something: These jam sessions provided opportunities for connection between artist and audience. A freelance stage manager at the time, Smith began to relate what she saw to her work. Theaters, particularly those that produce classic works, she thought, could learn a few things from Westgate Music about providing such a gathering space for their patrons. You can find Smith’s entire …

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Until now, you’ve only been able to take backstage tours of the National Theatre in London in person. But according to The Stage, NT is launching an app that offers exclusive content and behind-the-scenes access. “What’s great is that theatre is a passion point for people,” NT head of digital development Toby Coffey told The Stage. “What I wanted to do was create something that, if you are interested in theatre and the National Theatre, will drive you to continually engage …

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You’ve caught their attention and they’ve signed up, but now you have to keep their interest. Entrepreneur recently covered the best practices for that all-important welcome email. Here are a few key tips, and then check out the entire infographic from Easy-SMTP: • Subject line: This what your new subscriber will read first, so choose your words wisely. Sale is more effective than save. Try to avoid the words report and webinar, while news, bulletin and video all help your …

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