#WednesdayWisdom: Should Emotion Decide Who Can Buy a Ticket First?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How to Allow “True Fans” to Buy Tickets First. In the olden days, if you wanted a ticket to a hot concert, the best way to secure one was to camp out overnight, usually outside a record store*, so as to be in line when the tickets went on sale. Sure, you got a pretty lousy ticket, but at …

Read More


Why Theaters Should Be a Little More Noisy

Why do people go to live events in the first place? It’s a question Jim has answered on this blog (here’s a tidbit from that post): “But ultimately, you see something live because it’s more exciting than it is at home, and a big part of that feeling is that there are other people there.” And at many live events — sports and concerts, for example — audiences often yell, scream, cheer and trash talk. And while that behavior might …

Read More


#2: Emotional Pricing Is Like Drunk Dialing

A few weeks ago, we published 15 thoughts about pricing for the new year — 2015. A lot of people read the article, and so I thought I’d expand on a few of the topics and give them their own posts. Second on my list of 15 for ’15 is: Emotional pricing is like drunk dialing. I should update this. Many of you would never, ever drunk dial. You would drunk text. I liked the alliteration of “Drunk Dial” so …

Read More

Sign Up for Emails