Why do people go to live events in the first place? It’s a question Jim has answered on this blog (here’s a tidbit from that post): “But ultimately, you see something live because it’s more exciting than it is at home, and a big part of that feeling is that there are other people there.” And at many live events — sports and concerts, for example — audiences often yell, scream, cheer and trash talk. And while that behavior might …

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A few weeks ago, we published 15 thoughts about pricing for the new year — 2015. A lot of people read the article, and so I thought I’d expand on a few of the topics and give them their own posts. Second on my list of 15 for ’15 is: Emotional pricing is like drunk dialing. I should update this. Many of you would never, ever drunk dial. You would drunk text. I liked the alliteration of “Drunk Dial” so …

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