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Marketing

Don’t Fall for These 8 Online Marketing Myths

You’ve only got a certain number of hours in a day to devote to online marketing, so it’s important your strategies are effective. KISSmetrics recently listed 8 deadly online marketing myths, and then killed them one by one to help you stay focused on tactics that drive business growth — and not waste your time. We’ve highlighted three below, but you can read all of them here. 1. People will buy our product because it’s cheaper than the competition’s: Cheap …

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Marketing

Are You Ending Your Emails All Wrong?

How much thought do you put into your email sign-offs? Whether it’s a casual email to a friend or a formal note to a colleague, it can be tough to find the right words to end your missive. The writers at Bloomberg.com took a look at the common sign-offs, from “regards” and “thanks” to “sincerely yours” and “best” and found that nearly all of them are overused and even downright annoying. The biggest offender? “Best,” which was seen as “charmless, …

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Marketing

Do’s and Don’ts for Your Welcome Email [Infographic]

You’ve caught their attention and they’ve signed up, but now you have to keep their interest. Entrepreneur recently covered the best practices for that all-important welcome email. Here are a few key tips, and then check out the entire infographic from Easy-SMTP: • Subject line: This what your new subscriber will read first, so choose your words wisely. Sale is more effective than save. Try to avoid the words report and webinar, while news, bulletin and video all help your …

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Marketing

The Best and Worst Words to Put in Your Email Subject Lines

Do you send out emails and newsletters to your fans and customers? It’s an excellent way to keep them in the know on your latest news, offers and information. Whether you’re a newsletter newbie or have been sending them out for years, you can benefit from this study over at MarketingProfs.com. They reported on work from Alchemy Worx, who analyzed data from 21 billion marketing emails from 2,500 brands to see which words in subject lines performed best. Got a …

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Selling Out With

Selling Out With Erik Gensler

Erik Gensler is the president of Capacity Interactive, a digital marketing consulting firm for the arts with clients including The Goodman Theater, The Kennedy Center and New York City Ballet. He also founded Digital Marketing Boot Camp for the Arts, an annual conference in NYC focused on digital marketing for cultural organizations. Since “mobile first” is now more true than ever, we’ve asked Gensler to share some tips about his field of expertise. Here, he dispels one big myth about …

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Innovation

Mobile: The Time Is … Two or Three Years Ago!

A few months ago, I did a little tour of the websites of very well-known, well-funded arts and live entertainment organizations. The point of my little tour was to find out how a representative slice of the amply funded part of the business was handling the transition to mobile use among competitors. The result, as you can read, was so-so. About half of the sites were just the regular old websites, which the user’s expected to pinch down to readable …

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Marketing

WILK: Words I’d Like to Kill — E-blast

WILK: Words I’d Like to Kill is an occasional feature on SellingOut.com, where I identify a word, phrase, acronym, or piece of jargon that I think needs to go on permanent vacation. It’s usually because the word itself is either harmful to the success and interests of the live entertainment business or just downright annoying. Maybe both. Our WILK today is “e-blast.” Have you ever been e-blasted? Did you enjoy that experience? Frequently, I hear marketers of live entertainment talk …

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Experience

Is This an Age of Blockbusters in Live Entertainment?

This piece makes a very compelling case for the death of the “Long Tail” and the fact that we are in the age of the blockbuster. Not only do I believe it, but I’ve been saying for years that the Long Tail is mostly myth. If you’re producing live entertainment, you understand this. When The Book of Mormon comes into your market, it’s going to get disproportionate attention. When the Red Sox are in the playoffs, that will dominate people’s …

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