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Marketing

Goldstar’s Matching Boost Campaigns (But Only Until Nov. 2)!

For Halloween, we wanted to give you a treat: Goldstar is offering a BOOst BOGO (Buy One Get One) from now through November 2! Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name, and they’ll sneak in on Nov. 5 and match it. You’ll get double the emails and increase in awareness. Spooooky! If it’s your first time setting up a campaign, here are a few tips to make sure it goes hauntingly well: …

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Marketing

Create More Engaging Emails With These Easy Tips

According to Search Engine Land, about 269 billion emails were sent and received each day in 2017! Which means, it’s a tough task to get your patrons to open, read and act on your email. Author Gisele Navarro shares a few tips to help ensure that your emails are being read. We’ve highlighted a few below, and you can learn more about making your emails irresistible here: “Setting the scene: What better way to get your foot in the door …

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Marketing

How Do Your Emails Stack Up to the Competition?

Ever wonder how other organizations are doing with their emails? How many opens, clicks and unsubscribes? (Who hasn’t?!) While we can’t let you peek into the inboxes of your competitors, we can share this survey from Kissmetrics.com. They looked at rates for different industries, so you can see how you stack up compared to other entertainment emails and more:   Read More:  Do You Follow the Marketer’s Rule of 7? Be Where the People Are (And the People Are on …

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Marketing

Which Marketing Platform Checks All the Boxes?

As you put the finishing touches on your 2018 marketing plans, we thought it’d be helpful to play a comparison game. We know you want to make the most of your budget, and ensure you’re spending money on campaigns that’ll raise awareness for your events and lead to ticket sales. So take a look at our fun little breakdown of how Goldstar’s Boost — a marketing tool that puts your event into additional Goldstar emails and bumps up your placement in …

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#TBT

#TBT: Are You Really a Permission Marketer?

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Are You Really a Permission Marketer? Today, I’d like to introduce you to the High Priest of how to “earn” the loyalty of potential customers versus trying to “own” them. (BTW, during this whole discussion of “owning” customers, all I can hear in my head is Lesley Gore singing “You Don’t Own Me.” Or the Blow Monkeys, if you prefer.) And with no further ado, the man’s name is Seth Godin. Way back …

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#TBT

#TBT: (What’s So Funny ’bout) Speaking Like a Human Being

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: (What’s So Funny ’bout) Speaking Like a Human Being A colleague of mine got an email from a well-known e-commerce site the other day that said this. (I took out anything I thought could identify the company or product.) Dear [xxxxx], We at [xxxx] work tirelessly to bring our members luxury products and experiences that exceed their expectations, all at exclusive prices. We also strive to provide the best support possible, …

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Marketing

6 Email Marketing Myths Theaters Shouldn’t Believe

Are you sending emails to your fans? Whether you’re keeping them in the loop on your latest shows or offering exclusive deals, email newsletters can be a great way to communicate with your audience. However, done incorrectly, email can also be an ineffective (or even annoying) way to market your events. To help debunk some of the popular email marketing beliefs out there, Unbounce put together a list of six myths you shouldn’t believe. Check out our top three below …

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Social Media

When to (and Not to) Use GIFs as Marketing Tools

“GIFs are making a comeback as engaging and fun marketing tools,” according to MarketingProfs, which defines a GIF (graphics interchange format) as a digital image format similar to JPEGs and PNG files. The article points out some very good reasons to use GIFs in your emails, online newsletters or any other piece of digital content. To capture attention. Adding motion graphics to an otherwise copy-heavy piece of communication will help retain interest and keep people reading. To add humor. Everyone …

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Marketing

How Instagram Can Help Your Email Newsletters [Infographic]

Are you on Instagram? As we’ve reported before, this social media channel has great engagement, people like and comment at a tremendous rate (far above Facebook and Twitter in most instances), and it has the attention of that all-important millennial age group. Turns out, it can also help your email newsletters catch people’s attention, too. Curalate.com recently conducted research on the effectiveness of using Instagram images in other brand communications. They found that engagement and sales went up with certain …

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Marketing

A Simple Trick to Get More Email Opens

Are you using email newsletters to reach your loyal customers? It can be a great way to communicate new events and news. But what if people aren’t opening your emails as much as you’d like them to? Inc.com has a super simple way to increase email opens: Step 1. Take the same email you sent and change the subject line to something new; Step 2. Email it out a week later just to your non-opens. Yup, that’s it. AppSumo and SumoMe founder Noah Kagan says this one trick has increased …

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