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What More Can We Do?

The answer is, a lot. The live entertainment industry is made up of the smartest, heartiest, most resilient and creative people. And, we’re going to get through this -- together. First, an update. As you know, we mobilized the Goldstar site and audience to support organizations like yours all over the country. We’re still getting hundreds of submissions up, and more important, we’re starting to see donations from our subscribers come in. If you haven’t listed your organization for this,...

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Marketing

What Is Mindful Digital Marketing?

Most of us have heard of -- and probably engaged in practices that promote -- mindfulness. According to Ria Sankar for Search Engine Journal, the principles we apply when doing mindful practices like yoga can also be applied to digital marketing. Sankar writes: "The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external. The focus is on finding purpose, staying positive, building empathy, and expanding perspective." She outlines how these four principles can...

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News

Need more 👀 on your event?

Just in time for Halloween, we’ve got a real treat for you: A Boost BOGO (Buy One Get One) starting today through October 31! With Boost, you get … Your event in a prime position in Goldstar emails. Increased awareness with our most active members. And with the BOGO, you’ll double your awareness and reach. To get your treat: Set up a Boost campaign of $300 or more and include “BOGO” in the campaign name. Create your campaign for half the total days...

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Marketing

Design Tips to Make Your Emails Stand Out

According to HubSpot, "the average recipient spends about 1.1 seconds scanning an email prior to deciding whether or not they want to stay or abandon the message." Which means ... email design is important. Kristen Baker lists 10 Email Design Best Practices. Here's the first one: "Craft a strong subject line. Your email subject line is the first thing anyone sees when you send them an email. It’s the brief statement that’s supposed to pique the interest of your recipients. It should capture their attention so they...

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#MondayMotivation

#MondayMotivation: Don’t Devalue Your Tickets

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Fastest Path to Devaluing Your Tickets. It’s simple, really. Build a good email list for your venue/show/organization and send them discounts to your own show. If you want to Turbo-devalue your tickets, always follow the same or a similar cadence in how you do this. I know of a major organization (that I’m not even going to name or say...

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Marketing

A Crazy Idea to Better Your Email List

HubSpot Marketing Blog had a problem. Turns out, they had an issue with Graymail, or what they define as email you technically opt in to receive but don't really want. To solve this problem, they deliberately unsubscribed 250,000 people from their marketing blog. "This subscriber purge brought our total subscriber count from 550,000 down to 300,000," reports Pamela Vaughan. So, why was this a good idea? Vaughan explains why Graymail hurts marketers, what they did about it and what happened. To learn more, read the entire HubSpot...

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Marketing

Before the Holidays Are Gone …

Before we know it, the holidays will have come and gone. So, before 2018 fades away, we've highlighted three essential seasonal marketing tips from Search Engine Journal. You can read more of their tips here: Holiday Discounts First If you offer a discount, make sure it is the first thing a visitor sees on your website. Keep in mind that the average visitor has a lot of holiday preparations to make, in a very short period of time. Immediately show people what they...

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Marketing

Boost By the Numbers

Have you heard of Goldstar's Boost? It’s a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans, so you’ll see your impressions, reach and awareness grow. A Little Background: Boost was created for organizers (like you!) who wanted a way to go beyond their organic reach on Goldstar and build even more awareness with Goldstar's audience of live entertainment fans. To help, Goldstar created Boost, which puts your...

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Marketing

The Perfect Gift for Your Organization = Email Revenue

Give yourself the gift of email revenue! That's the message from Bob Gaito's MarketingProfs post about holiday email marketing. Done right, holiday emails can improve your bottom line. Gaito writes, "This holiday season, put your best foot forward with an email strategy that optimizes engagement and revenue by delivering content that's relevant and personal to each customer." While you don't want to send too many emails, you do want to make sure you're giving your patrons what they want this holiday...

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Marketing

Personalize Your Emails — Here’s Why

Personalizing your customers' emails is a winning strategy. Look at these stats posted on MarketingProfs from an infographic created by ActiveTrail: Nearly three-fourths of marketers report that targeted messages and personalization of emails improve customer engagement. Personalized emails have been shown to deliver six times higher transactional rates than non-personalized emails. Over 90% of consumers have purchased at least one product or service as a result of an email campaign. Check out all of the surprising email personalization statistics from...

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