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Marketing

People Aren’t Reading Your Marketing Emails (But This Will Help)

While it seems like people's attention spans are reaching Dory from Finding Nemo levels when it comes to any sort of advertising or marketing, there is one area where the average person still devotes a fair bit of time: email. However, not all emails receive the same amount of attention. That's why HubSpot recently shared advice to get your emails past the "quick skim and delete" hurdle and into the "read and click" arena: Got a comment or question? Join the...

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Marketing

Here’s How to Get Your Patrons to Open Your Email Newsletters

With people's inboxes getting fuller and fuller (not to mention Gmail's Promotions tab relegating newsletters to the back burner), it can be tough to get your emails opened and read. Tough, but thankfully not impossible. The team at MarketingProfs.com recently shared a helpful infographic that offers tips on message length, subject lines and the best times to send to get fans engaged. Check it out: Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

See What Your Competition Is Sending in Emails

Curious to know how other venues and brands are spending money and resources on email? Wondering if you're keeping up (or ahead of the game)? The folks at MarketingProfs recently released email marketing data from 3,550 marketers in the U.S. Here's how they're handling email marketing: Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

6 Email Marketing Myths Theaters Shouldn’t Believe

Are you sending emails to your fans? Whether you're keeping them in the loop on your latest shows or offering exclusive deals, email newsletters can be a great way to communicate with your audience. However, done incorrectly, email can also be an ineffective (or even annoying) way to market your events. To help debunk some of the popular email marketing beliefs out there, Unbounce put together a list of six myths you shouldn't believe. Check out our top three below...

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Marketing

What’s the Best Time to Send Your Black Friday Emails and Social Posts?

While the answer to this question might seem obvious (uhh ... on Black Friday?), there's more to Black Friday promotions than you might initially think. Marketingprofs.com teamed up with Yesmail researchers to see when people are most engaged with Black Friday promotions. Check out the charts below to see when you should be sending out any special emails or posts you had in mind: Read More: Are You Already Behind on Holiday Marketing? "Customer Information" or License to Spam? 3 Things You Must...

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Marketing

How to Craft the Perfect Marketing Email [Infographic]

Need a little help with your marketing emails? The folks over at Kissmetrics have broken down the basics into this handy infographic: Read More: How Instagram Can Help Your Email Newsletters [Infographic] The Secret to Successful Email Newsletters A Simple Trick to Get More Email Opens Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

How Instagram Can Help Your Email Newsletters [Infographic]

Are you on Instagram? As we've reported before, this social media channel has great engagement, people like and comment at a tremendous rate (far above Facebook and Twitter in most instances), and it has the attention of that all-important millennial age group. Turns out, it can also help your email newsletters catch people's attention, too. Curalate.com recently conducted research on the effectiveness of using Instagram images in other brand communications. They found that engagement and sales went up with certain...

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