The Essentials of Influencer Marketing

92 percent of marketing agencies confirmed the effectiveness of influencer marketing, writes Lucas Miller for Entrepreneur. In his article, Miller outlines six essential influencer-marketing truths. Below are two, then read the rest here. "Authenticity is key. In influencer marketing, authenticity is the number-one priority. It's important to find influencers that truly believe in your product. Customers can see through an influencer who's promoting a product for a paycheck. This kind of promotion won't drive sales, and it may even give your brand...

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