Did Going Mobile Help Break Box Office Records?

They did it again: The Edinburgh International Festival and Edinburgh Festival Fringe broke box office records for their events this year, reports The Stage. And focusing on mobile may have played a big role in their success. Thom Dibdin writes, “New initiatives from the society to help promote ticket sales and the audience’s ability to navigate the festival included an upgraded smartphone app for buying tickets and finding nearby shows.” Jim has written about the importance of going mobile — read more from him below: • …

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