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Ed Sheeran Played a $2-a-Ticket Show and Almost No One Went — Here’s What You Can Learn From It

It sounds almost impossible: World-famous Ed Sheeran plays a show with tickets for only $2 and the promoters were struggling to get anyone to attend? But as Mashable reported, it's true. Now, to be fair, this wasn't a traditional concert. As you'll see in the below video, it was two Australian radio hosts who had set up an "Ed Sheeran Peep Show." However, there are still a few lessons we can learn from this hilarious bit: 1. As Jim has said...

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Marketing

Three Ways Newer Artists Are Selling Lots of Tickets

As an antidote to my recent complaints about the ancient nature of the concert touring business, this story suggests an alternative. The article mentions several acts, including Ed Sheeran, who "is part of a breed of newer and lesser known acts who are able to sell out top venues, even if they aren't pushing millions and millions of albums and singles like Eminem and Justin Timberlake, or dominating with chart-topping tracks and radio airplay like Katy Perry or Rihanna." These acts...

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