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Experience

This Is the Experience Economy

Jim has written about the value people place on live entertainment and how it continues to rise. In Zachary Small's article for Artnet News, Small points to a museum in New York that's capitalizing on the experience economy. Fotografiska New York "is looking to create an immersive experience," writes Small. He continues: "The museum is betting that in a city where tickets to the Museum of Ice Cream cost $38, visitors will be willing to pay for the privilege of experiencing...

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#MondayMotivation

#MondayMotivation: Strong Channels Have Staying Power

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: On-Demand Audience. Do you need to own everything you use? These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden. Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid (as...

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News

The Arts Matter in Our Daily Lives

According to new data, the arts and cultural sector contributed more than the agriculture, transportation, or warehousing sectors to the American economy in 2015 (the latest year for which data is available), reports Isaac Kaplan for Artsy. Photo Credit: Kyle Sterk via Unsplash NEA chairman Jane Chu said in a statement: “The data confirm that the arts play a meaningful role in our daily lives, including through the jobs we have, the products we purchase, and the experiences we share." These findings...

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#WednesdayWisdom

#WednesdayWisdom: What’s the Must List for Working With On-Demand Audience Channels?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Must List for Working With On-Demand Audience Channels. Recently, I talked about the rise of the on-demand economy, and I wanted live entertainment and arts marketers to know that it’s not just cars and lunch you can get on demand. You can get ticket buyers and audience, too. But it’s important to take this further. Not all On-Demand Audience...

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#WednesdayWisdom

#WednesdayWisdom: The On-Demand Economy Is Huge and Growing

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: On-Demand Audience. Do you need to own everything you use? These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden. Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid...

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#TBT

#TBT: “The Transforming Fire of Machines … ”

Happy #TBT! Here’s an oldie-but-goodie post from Jim: “The Transforming Fire of Machines … .” Is not a tagline from the upcoming Terminator Salvation movie [circa 2009], although it might work for that, too. Instead, it’s one of the “New Rules for the New Economy,” which, although not so new anymore, are still highly relevant because they were ahead of their time, back in the benighted year of 1998. In full, it’s this: No one can escape the transforming fire of machines. Before you...

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Marketing

The Experience Economy and Live Entertainment Entrepreneurship

Recently, I saw one of my favorite live bands, Big Bad Voodoo Daddy. Probably best known for their appearance in the movie Swingers back in the mid-'90s and a couple of hits from the brief swing resurgence of the same time, Big Bad Voodoo Daddy has eight members, all of whom have been with the band for the entire 25 years they’ve been together. And even though they’re not exactly a household name, they packed a club, whose footprint is...

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News

Millennials Set to Enter Prime Spending Years. Are You Ready?

Inc. reports that millennials -- who make up the largest segment of the population -- are poised to enter the prime spending years. As Jim has written before, marketers need to understand this, and plan accordingly. To highlight how one of the largest generations in history will change the ways we buy and sell, Inc. shared the infographic below from Goldman Sachs: Got a comment or question? Join the conversation on Twitter or Facebook.

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#TBT

#TBT: Now That I’ve Got Your Attention …

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Now That I’ve Got Your Attention … . Earlier today, I updated my Facebook status. It said, “Jim is updating his Facebook status.” And by definition, if you’re reading this, I have your attention, at least for the moment. If I want to keep having your attention, I’d better say something interesting and useful -- and quick. Which, by the way, is a pretty good explanation of the way today’s consumer...

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Pricing

Should Live Entertainment Be $1?

Chris Jones believes that the arts and live entertainment industry should abandon the middle class in favor of serving the high end and the low end. He believes this because this is the way that the rest of the economy is going, in his view, and therefore it's incumbent for live entertainment to follow suit. The metaphor he uses is the Dollar Tree store, where all kinds of potentially useful and high-quality stuff is sold for a dollar. He asks,...

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