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Marketing

Brush Up on Improving Customer Experience

It's worth repeating. Jim once wrote: Good service is the best marketing money you’ll ever spend. So, it's no wonder we spend time and money trying to improve online user experience. Ad Age offers advice from experts for marketers "looking to leverage tech to improve their website’s UX and build strong customer loyalty." We share two tips below, and then read the rest here: "Design your website around your why. A website is a purposeful entry point for information and action. Understanding why you...

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News

What Goldstar Rewards Mean For You

A few weeks ago, 10 million members woke up to find 300 Goldstar Rewards points in their accounts. They just magically appeared. If you look, you have them in your account, too. Now, for every $1 spent on Goldstar, members get 1 reward point. For every 400 points earned, they’ll get a $5 reward to spend on tickets. Thousands of people have already cashed in their points to save money on their next night out at your event. This program harkens...

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#MondayMotivation

#MondayMotivation: Hard to Use — That’s Where We Live

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Does Our Industry Make It Harder to Buy Tickets on Purpose? Here’s the thing about live entertainment: It’s inconvenient. It’s just a fact. A potential customer has to transport her actual human body to a place other than her own sofa at a time that she doesn’t get to choose. That may sound stupid and obvious, but that’s only because it IS...

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Customer Service

Pro Tip: Customer Service With Amy Gardea

Meet Amy Gardea Title: Senior Director of Customer Service Hometown: Placentia, Calif. Best Live Show She’s Ever Seen: “So many to choose from, this is really hard. I’ve been going to live shows since I was a child. It was a staple of my upbringing. Off the top of my head though, Hamilton. I honestly thought there was no way it could live up to the hype, but I was in absolute awe from the first note to the final curtain.” SO: Why...

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Social Media

Your Toolbox for Creating Great Arts Social Media Content

A cool video people can't wait to share with their friends. An incredible image that inspires action. A GIF that makes people laugh. You've got tons of content to create and only half as much time. It's always helpful to have a toolbox at your side to help you create great arts content -- fast. And even if you're someone who's up-to-date on all the latest tools, this list from Buffer Social might have one or two you've never heard of. Below,...

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Marketing

The One Word That Will Up Your Audience Engagement

Engaging your audience -- and keeping them engaged -- is often the best way to maximize revenue, suggests Kissmetrics Blog. And that means focusing your "engagement goals on attention ... and creating strategies that aim to attract attention." So, how can you up your engagement and attract more attention? Author Nadav writes that it comes down to one word: easy. Your content should be easy to … Scan Interact With Load Share Monetize We've highlighted one of his points below, and...

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