Think Outside the Industry: Ta.co Bell’s New Website

"Ease is the new loyalty," says Taco Bell's Vice President of Digital Tressie Lieberman in a recent Entrepreneur post. Which echoes the message in this post by Jim: "If you have an existing audience and you build a mobile product that works well, they will follow you. If you have an existing audience and you don’t build a mobile product that works well, they might go somewhere else." Lieberman was commenting above on Taco Bell's new website and "virtual flagship restaurant," ta.co. Its...

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