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#TBT

#TBT: Before You Start With Dynamic Pricing …

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post: Before You Start With Dynamic Pricing … The following piece was written by Barry Kahn, the CEO of Qcue (which describes itself as “the premier dynamic pricing engine for live entertainment events”). This is a basic overview of what to do in thinking about how to start doing dynamic pricing, and it highlights some of the challenges. With no further ado, Barry … I have to say, we’re excited to see …

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#TBT

#TBT: Closing the Barn Door Before the Horses Leave

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post: Closing the Barn Door Before the Horses Leave.   The following post is by Kara Larson who, along with Barry Kahn, is one of the people I consider to be the smartest and most experienced in thinking about dynamic pricing. Different from Barry, Kara’s experience with dynamic pricing is as a marketer for various performing arts venues, including Carolina Performing Arts (University of North Carolina). So, with no further delay, take …

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Pricing

Several Non-Opinions About Ticket Pricing

For this series, we’ve reached into the vault to share a few pieces that are still relevant today. • Tickets to live entertainment and arts, like everything, respond to market forces. Whether you or I like it, love it or hate it, nobody gets to defy gravity. The physics of supply and demand are not a switch that gets turned on or off. Except at the point of a gun. • The nature of the market is extremely complex. It’s …

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Pricing

“The Lion King” + Dynamic Pricing = No. 1

While we’re on the topic today of math, ticket prices and calculating revenue, Patrick Healy’s article in The New York Times yesterday points out how “The Lion King” has used dynamic pricing to become the top-grossing show on Broadway in 2013. Is your organization using dynamic pricing?  

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Pricing

Gross Potential Means Almost Nothing

Using the same logic as people who measure and manage “gross potential” when it comes to ticket sales, I went to the gym yesterday. I looked at a big stack of weights and, feeling intimidated, guessed that the most I could possibly lift was 250 pounds. And guess what? I lifted it! In other words, I reached 100% of my gross potential weightlifting. So I went back today, and feeling confident from past results, I guessed that I could lift …

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Selling Out With

Selling Out With Russ Stanley

As the Managing Vice President of Ticket Sales and Services of the San Francisco Giants, Russ Stanley is responsible for selling a lot of baseball tickets each season. And he’s doing remarkably well. The team has sold out 246 games in a row — that’s 81 games a year and 42,000 tickets per game! Stanley accomplished this thanks to factors like their loyal season-ticket base and a string of fun promotions, like “Elvis Night,” “Yoga Day” and the surprisingly successful …

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