Think (A Bit) Outside the Industry: Disney’s New Hotel Raises the Bar on Immersive Entertainment
- DATE: August 2, 2017
- POSTED BY: Sarah Carrillo
So, technically Disney would fall into the live entertainment realm (and so this isn’t quite a “Think Outside the Industry”), but its new hotel is still worth talking about, given the way it’s merging hospitality with immersive entertainment. Disney is no stranger to themed resorts and already pays meticulous attention to detail to create immersive experiences, but its new Star Wars hotel is on a whole other level. As PSFK reports, “Each guest will be given their very own storyline …