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Spotlight on Success: The Evolution of a Broadway Cast Reunion Series

Image with the Stellar logo, the title: Spotlight on Success, and pictures of Lee Lessack and Robert Bannon.

Join Jim McCarthy and his guests, entertainers and livestreamprenuers Robert Bannon and Lee Lessack on Thursday, March 18 at 3pm ET/12pm PT to chat about their very real success with the virtual Broadway Cast Reunion Series.  What started as a virtual happy hour evolved into a livestream phenomenon. Actor/cabaret artist Robert Bannon and performer/producer Lee Lessack kept the Broadway community together and connected with fans online when theaters went dark.  Find out how they brought actors from Hadestown, The Lion …

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News

What’s ahead for 2021?

As 2020 comes to a merciful end, 2021 promises more serious challenges, but also better days. That means it’s time to start thinking ahead so we can plan accordingly. So I got out my crystal ball to see what it would show me, and here’s what I see. Season by season, quarter by quarter, here’s what’s shaping up to happen, and here’s what we in the live entertainment industry need to be doing. Winter 2021. The Bottom. What’s going to …

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News

A few takeaways from a stellar evening

Last night’s Jagged Little Pill live reunion concert on Stellar was the closest we’ve been to a Broadway show in 10 months. Like the rest of the global audience that tuned in, we were feeling all the feels. A quick tour of social media during and after the show reinforced the trends we’ve seen since Stellar first went into beta back in August. A livestream show sells your IRL show too. In the show’s chat and on social media, viewers said they intended to see the …

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Expert Chat

Join Our Expert Chat on Oct. 14: The Art of Producing & Marketing Livestream Shows

For our latest Expert Chat, we’ve tapped two incredible theater pros to discuss the art of producing and marketing livestreamed events. Patrick Brown (Director of Marketing at Geffen Playhouse) and Tony-winning Broadway producer Ken Davenport will share how they’re creating real revenue and bringing big audiences to their online events in the COVID era and beyond. Jim will also have the latest results from our on-going subscriber survey which includes the Return Readiness Score. When: Wednesday, Oct. 14 at 3:00pm …

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News

Come Together — Online Shows & Real Revenue

There’s real revenue in livestreaming shows, right now. “It’s been a Godsend,” says Michael Amador, manager of one of the top Beatles tribute bands, The Fab Four. This week, he sat down with Jim to talk about how the band pivoted from touring to online shows in the wake of COVID-19. They break down the equipment needed, the initial investment and ongoing costs, as well as how the Fab Four used Stellar to ticket and stream their show. Michael even …

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News

Join Our Expert Chat on September 16: Online Events – Real Revenue, Right Now

Venues across the country (and around the world) are still dark. But the live entertainment industry is both resilient and creative. Many organizations are taking their show online, and seeing real revenue as a result. Our guests next week have transformed this setback into a true financial opportunity. They’ll share their virtual strategy with you. Join Goldstar CEO Jim McCarthy and Ron McNeil (John Lennon) and Michael Amador (manager) from The Fab Four for our Expert Chat on Wednesday, September …

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News

Goldstar Event Organizers’ Strategy for Mid August

Twice a month, Goldstar is surveying its event organizers across the country to see if they’re trying online events and if they’re charging for them. The highlights from mid August: 63% are currently producing online events. 57% have charged for online events, and 33% are planning to.

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News

Go Digital! Experts Talk Boosting Engagement & Revenue With Online Events

Watch Alvin Ailey’s Thomas Cott,  Play-PerView’s Jeremy Wein and Goldstar CEO Jim McCarthy talk about their groundbreaking forays into online virtual readings, performances and more. Hear how Alvin Ailey is reaching 27 million people in 121 countries with online content this season, and Play-PerView is getting 2000+ viewers in a single online reading.  Jim also shares the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the chat: Let’s keep the conversation going over on the Show …

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Marketing

Brush Up on Improving Customer Experience

It’s worth repeating. Jim once wrote: Good service is the best marketing money you’ll ever spend. So, it’s no wonder we spend time and money trying to improve online user experience. Ad Age offers advice from experts for marketers “looking to leverage tech to improve their website’s UX and build strong customer loyalty.” We share two tips below, and then read the rest here: “Design your website around your why. A website is a purposeful entry point for information and …

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Social Media

How Instagram Is Changing Everything

In this American Theatre article, Billy McEntee highlights the pros and cons of building and maintaining a social media — and more specifically an Instagram — presence. McEntee begins his article: “On December 20, Mean Girls announced that Cameron Dallas would be joining its Broadway company as heartthrob Aaron Samuels for a limited four-week run.” And who is Cameron Dallas? According to McEntee, “Dallas is a wunderkind of the internet, a celebrity from YouTube, Instagram, the (the now-defunct) Vine, and beyond.” McEntee quotes …

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