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Spotlight On: American Repertory Theater

We cover a lot of topics here on Selling Out, and one of Jim's messages keeps popping up again and again: " ... the one thing that always works is constantly working hard to build good demand for your product/show/etc. and delivering something great to people," he wrote in this post. The Boston Globe recently featured Harvard’s American Repertory Theater and shared the secrets of its success, which have included productions like Pippin, which went on to win four Tonys in...

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Experience

Diane Paulus: Theater Should Be More Like a Rock Concert

We posted about Diane Paulus (The Donkey Show, Pippin, Sleep No More) when she appeared at TEDxBroadway this year. In this profile of Paulus by Alexandra Wolfe in The Wall Street Journal, Paulus talks about the future of theater and explains why she thinks it's heading toward even more boundary-blurring experiences. Paulus also knows a thing or two about audience engagement -- at The Donkey Show at A.R.T. audience members could come back with a friend for free -- and...

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Experience

TEDxBroadway Is Not a Theater Conference

I had an absolute blast at TEDxBroadway last week, and I hope that everyone who came to the event did, too. The feedback has been overwhelmingly positive, both at the event itself and afterward online. The people who go to the event and, of course, the team of volunteers and speakers who show up to do the event truly seem to believe in the idea that trying to imagine the best that Broadway can be is worth the time. To...

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News

Diane Paulus Brings Important Message to TEDxBroadway

Diane Paulus (winner of the 2013 Tony Award for Best Director of a Musical for the Broadway revival of "Pippin") is on fire recently! She brought an important and well-received message to TEDxBroadway that the theater experience is much more than stuff on a stage. Extending the experience in time and place makes the whole thing richer, better and lots more fun.

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News

Diane Paulus at TEDxBroadway 2014: From “The Donkey Show” to Tony-Winnin’ “Pippin”

Diane Paulus likes to take theatrical risks. Like with The Donkey Show, a disco adaptation of A Midsummer Night’s Dream she co-produced off-Broadway, which ran from 1999-2005, or her very first production, a rock 'n' roll version of The Tempest. And she’s done it again, this time scoring a Tony Award for Best Director for the current Broadway revival of Pippin, which features a woman in the part of Leading Player (a role originated by Ben Vereen) and the...

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News

More TEDxBroadway 2014 Speakers Announced

On behalf of Ken, Damian and the rest of the TEDxBroadway team, I’m delighted to announce another batch of speakers for TEDxBroadway 2014! Robert Lopez is a creative genius and has the Tonys to prove it. The composer of both Avenue Q and The Book of Mormon, Robert’s made his bones in this world big time. In our discussions of his presentation, Robert talked about a whole range of interesting things about being a creator of something that you expect...

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