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Marketing

Design Tips for Everyone

Even if you don't have a background in design, Search Engine Journal writer Kristi Kellogg outlines seven graphic design tips for non-designers. "Graphic design is a useful skill for any digital marketer to have in their back pocket," explains Kellogg. We list two of Kellogg's tips below, then read the rest here: "Embrace White Space: When creating a design, the graphics and text tend to get all the attention. The areas without graphics and text are just as important, and allowing room for your...

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Marketing

Design Tips to Make Your Emails Stand Out

According to HubSpot, "the average recipient spends about 1.1 seconds scanning an email prior to deciding whether or not they want to stay or abandon the message." Which means ... email design is important. Kristen Baker lists 10 Email Design Best Practices. Here's the first one: "Craft a strong subject line. Your email subject line is the first thing anyone sees when you send them an email. It’s the brief statement that’s supposed to pique the interest of your recipients. It should capture their attention so they...

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Advertising

7 Design Lessons That’ll Help Your Events Sell

As Jim has mentioned before, awareness is the biggest hurdle live events face. (After all, if people don't know about your event, how can they buy tickets?) It can be hard to stand out, especially on the internet, but having an eye catching image and design can help. To that end, check out these tips from WordStream. Their in-house designer shared 7 tips to help your designs. You can see the full list here, and check out our 3 favorite...

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Innovation

Do You Know Where You Were … 8 Years Ago Today?

Do you know where you were … 8 years ago today? We do. We were at the first-ever TEDxBroadway conference, held Monday, January 23, 2012. That first year we asked, “What’s the Best Broadway Can Be in 20 Years?” It was a big question. And, to us, a very important question -- one that was framed to deliver only positive answers. A question we got a lot when we announced this TED-like event was … “What’s a TED?” In case you didn’t know,...

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Marketing

A Good Time for Your Patrons to Buy? While They’re Out

What better time for your patrons to buy tickets to your event than when they're out -- having fun, thinking about the fun they're having, and wanting more. Online fashion brand Outdoor Voices is offering outdoor shopping experiences. PSFK reports, "Athleisure retailer Outdoor Voices created an innovative way to blend its brand message -- to get people moving, outdoors and having fun -- with its products, designing a pop-up experience that directed people to outdoor trail locations where they could view exclusive...

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Marketing

Simple Rules to Improve Your Site Design

According to Entrepreneur, "88 percent of consumers are unlikely to return to a website after one bad experience." Which means, first impressions are extremely important. Writer Gabriel Shaoolian reports, "According to research from Stanford University, over 46 percent of consumers view a website design as a top indicator of credibility -- a quality that is imperative for brands to captivate new consumers and then turn them into returning customers." We're always working hard to make our user experience the best it...

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Technology

Easy Ways to Make Fans Love Your Website

It's common knowledge these days that audiences are using your website to learn more about shows and purchase tickets. So doesn't it make sense to make that experience as easy as possible? Entrepreneur.com recently pointed out nine often overlooked ways to make visitors love your website. You can read the full list here, and check out our top picks below: "1. Make it fast. A modern website needs to be designed for the modern browsers. Not only does a cleaner site create...

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Marketing

Design Ways to Get Your Patrons More Involved

Getting your fans involved goes a long way in keeping them engaged and active over time. And there a number of different ways to do this, including this new campaign by adidas that gives "fans the unique opportunity to design the third jersey for some of the biggest football clubs, including Real Madrid, Manchester United, AC Milan, Juventus, FC Bayern Munich, and Flamengo," reports PSFK. Adidas is making its fans feel special by allowing them to participate in history --...

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Marketing

How to Craft a Happy Experience

At SXSW, Mark Wilson moderated an event called Designing Happiness, which included experts from three brands that strive to create happy experiences, "not as an afterthought, but as the first step in what they do," Wilson writes for Fast Company. See a few highlights below about what he learned, and then read more here: "Happiness Is Mostly The Anticipation Of An Event and Memory Of It "At the creative consultancy Lippincott, designers have a theory called the Happiness Halo — and it’s...

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Marketing

Think Outside the Industry: Ta.co Bell’s New Website

"Ease is the new loyalty," says Taco Bell's Vice President of Digital Tressie Lieberman in a recent Entrepreneur post. Which echoes the message in this post by Jim: "If you have an existing audience and you build a mobile product that works well, they will follow you. If you have an existing audience and you don’t build a mobile product that works well, they might go somewhere else." Lieberman was commenting above on Taco Bell's new website and "virtual flagship restaurant," ta.co. Its...

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