Bright Ideas

Put the Audience in Charge

It makes total sense, right? If you're trying to reach a certain demographic, why not ask for their input? Catherine Love reports for The Guardian about two theaters in York and Manchester that are going beyond just asking audience members to fill out surveys. They're recruiting them to help with programming decisions. Love writes, "For the last year or so, the [York] Theatre Royal has not only been asking its audience what they think of their shows -- it has invited...

Read More


The Week That Was in Live Entertainment (Week of May 3)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! New Code of Conduct Crafted for the Performing Arts: At midnight on May 1, a new collective called We Have Voice released its Code of Conduct to Promote SAFE(R) Workplaces in the Performing Arts. According to NPR's Michelle Mercer, it's "an...

Read More

Selling Out With

Selling Out With Joseph Yoshitomi

Geffen Playhouse is one of the gems in the Los Angeles theater scene. Located practically on the UCLA campus, the not-for-profit theater opened its doors in 1995, and has since received more than 40 regional theater awards and hosted a string of award-winning actors and playwrights and acclaimed directors. Joseph Yoshitomi, Geffen Playhouse's director of marketing and communications, has been a big part of the theater's success over the past six years, with accomplishments that include the launch of the...

Read More


You’d Pay More Than A Quarter to Watch This Video Game

People watching other people play video games on TV ... yes, that's happening, and it's called Twitch, an online network with, according to Yahoo, "55 million monthly users [who] viewed over 15 billion minutes of content on the service in July, making one of the world's biggest sources of Internet traffic." Amazon just bought Twitch for $970 million. The Yahoo article points out that Twitch fans are "an important demographic for advertisers" -- mostly male and between the ages...

Read More

Sign Up for Emails