#TBT: Don’t Confuse Me With the Facts

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Don’t Confuse Me With the Facts. Seth Godin urges you to use facts as part of your decision-making when available. It sounds simple, right? But it’s vastly complicated by the fact that every fiber of your being is built to ignore facts when you’ve got a “feeling” about something. And his point is also that there’s more good data than ever. Here’s an excerpt: “What are you going to do when...

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