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Meet Rachel: She Helps the Arts Reach Audiences

Rachel Detamore will be speaking at the upcoming Arts Reach National Arts Marketing, Development & Ticketing Conference in Los Angeles. A Goldstar venue advisor for Los Angeles, Rachel will be highlighting the importance of discount tickets in generating awareness and exposure to a new audience. So, mark your calendars for April 14-15 at the Millennium Biltmore Hotel. As a Goldstar organizer, we have a special offer for you! 3-for-1: Until February 29, if you register for the conference, you can bring two colleagues for...

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Marketing

Holiday Treat: Use Boost & Get 150% Match! Now Until Dec. 31

This holiday season, we want to give your events the gift of extra promotion! When you create a Boost campaign of $500 or more between now and December 31, we’ll match it 150% (it’s like a BOGO and a half!). Boost puts you in a prime position in emails to Goldstar's most engaged members. And in December, when Goldstar members spend 30% more on average, Boost gives your event some extra sparkle. Boost is also the best way to get a jump on your...

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News

Need more 👀 on your event?

Just in time for Halloween, we’ve got a real treat for you: A Boost BOGO (Buy One Get One) starting today through October 31! With Boost, you get … Your event in a prime position in Goldstar emails. Increased awareness with our most active members. And with the BOGO, you’ll double your awareness and reach. To get your treat: Set up a Boost campaign of $300 or more and include “BOGO” in the campaign name. Create your campaign for half the total days...

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Pricing

How to Appeal to Unconventional Audiences

It's called the  “Amazin’ Mets Pass,” and it's a Netflix-style subscription deal that "allows fans to buy standing-room tickets to regular season home games for $39 a month," reports Olivia Perreault for TicketNews. According to Chris Zaber, New York Mets Senior Vice President of Ticket Sales, the pass targets millennials and unconventional audiences. Photo Courtesy of TicketNews Perreault describes how it works: The subscription is app-based. After signing up for the subscription, fans can download mobile tickets to 78 games throughout the...

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News

Mark Your Calendar for These Conferences

It's only February, and your calendar is probably already filling up. Here are two conferences you should add to your schedule. ArtsReach: The National Arts Marketing, Development & Ticketing Conference is coming to the Kimmel Center, NYU, in New York City on March 21-22. Pssst ... They've extended their 3-for-1 deal until February 27. If you go, be sure to catch Goldstar CEO Jim McCarthy moderating a panel on "The Life-Changing Power of Keeping It Real: How People Like Us Can (and Might...

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Marketing

Pro Tip: Promotional Marketing With Wendi Lebow

Meet Wendi Lebow Title: Chief Venue Officer Hometown: Jacksonville, Fla. Best Live Show She’s Ever Seen: “Man of La Mancha at the Alhambra Dinner Theatre when I was 10 years old. That show made me LOVE this business.” SO: Cyber Monday is fast approaching. Why should organizers participate in Goldstar's Cyber Monday promotion? WL: Cyber Monday is our biggest promotion of the year. Goldstar members typically spend 30% more during this time of the year. Views to emails, the site and app increase 23%...

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#TBT

#TBT: Three Things To Do to Make a Daily Deal Work for You

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Three Things To Do to Make a Daily Deal Work for You Although my company (Goldstar) isn’t in the daily deal business, we live in an adjacent neighborhood. It’s a less crowded place, and the neighbors aren’t as likely to be in foreclosure on their houses or dodging collection phone calls. And because we only sell tickets to live entertainment, the block parties are a lot more fun. They’re less...

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