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Record-Breaking Sales on Singles Day

What used to be called Singles Day (November 11), and now is referred to as Global Shopping Festival, continues to be the "world's biggest shopping day," according to Adweek. Lisa Lacy reports: "It was another record-breaking day for retail as Chinese ecommerce platform Alibaba rang up 268.4 billion yuan ($38.4 billion)." Lacy compares the day with two shopping dates we're more familiar with: "Even on the biggest shopping days of the year for Americans, the U.S. doesn’t come close: Consumers spent...

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Marketing

Pro Tip: Promotional Marketing With Wendi Lebow

Meet Wendi Lebow Title: Chief Venue Officer Hometown: Jacksonville, Fla. Best Live Show She’s Ever Seen: “Man of La Mancha at the Alhambra Dinner Theatre when I was 10 years old. That show made me LOVE this business.” SO: Cyber Monday is fast approaching. Why should organizers participate in Goldstar's Cyber Monday promotion? WL: Cyber Monday is our biggest promotion of the year. Goldstar members typically spend 30% more during this time of the year. Views to emails, the site and app increase 23%...

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Marketing

Black Friday and Cyber Monday Are Now Global Phenomenons [Infographic]

Photo credit: Dai KE via Unsplash

Black Friday and Cyber Monday (that's today!) are well-loved shopping days in the U.S. But did you know they are now popular around the globe? According to MarketingProfs, "In Brazil, Google searches increased 65% over Black Friday weekend." This is just one fact from an infographic created by mail management company Citipost Mail. Check out the interesting stats below to learn how your company can make the most of these shopping holidays. Read More: Are you Really a Permission Marketer? Audience, It's...

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