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How We Can Help If You’re Postponing an Event

We know the COVID-19 epidemic is causing events to be postponed or canceled around the country, and we want to be as helpful as possible to you.  As of now, you have the option to postpone an event without even having a fixed future date set. You read that correctly. We’ve designed a way to help you keep your sales and your audience. When your event does set a new date or you have a suitable alternative event, we will...

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Marketing

Brush Up on Improving Customer Experience

It's worth repeating. Jim once wrote: Good service is the best marketing money you’ll ever spend. So, it's no wonder we spend time and money trying to improve online user experience. Ad Age offers advice from experts for marketers "looking to leverage tech to improve their website’s UX and build strong customer loyalty." We share two tips below, and then read the rest here: "Design your website around your why. A website is a purposeful entry point for information and action. Understanding why you...

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Marketing

Share Your Point of View

Last week, we asked, "Are You Promoting a Show or Lifestyle?" This week we're highlighting the benefits of having a point of view. For example, what values are you promoting and/or taking a stand for? At Goldstar, we think life gets better when you go out, sit or stand in a room filled with other people and experience something new (or fun or familiar). If your company believes in certain values, then most likely, your customers do, too. In her Xeim article, Molly...

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Customer Service

Selling Out Editors’ Picks 2019: Customer Commitment

As we wave goodbye to 2019, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting a few posts from our CEO, Jim McCarthy, about customer commitment. You can click on any title below to read the full article: Experience – Expectation = Satisfaction "There’s an easy way to understand how positively customers are likely to feel about us (or any business). It goes like this: What I actually experienced (minus) What I thought...

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Marketing

Selling Out Editors’ Picks 2019: From Our CEO

As we wave goodbye to 2019, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting a few posts from our CEO, Jim McCarthy. You can click on any title below to read the full article: Remember the "Good Old Days" of the Live Entertainment Business? "You should remember them, because they’re now! That’s right, we’re living in a Golden Age of live entertainment, and 2019 looks like an excellent environment for our...

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Experience

Is Customer Experience a Top Priority?

The answer to this question is obviously yes. Yet, according to Simpler Media’s latest State of Digital Experience report, businesses could be doing more to improve customer experience. Amy Gesenhues reports for Marketing Land that "nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority." Gesenhues continues: "Of the 325 digital customer experience executives surveyed by Simpler Media, 79% said digital customer experience (DCX) was an extremely or very high priority for their organization....

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#MondayMotivation

#MondayMotivation: Doing Customer Service Right Isn’t That Complicated

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: United Got the Wrong Answer Because They Were Asking the Wrong Question. Do you agree with the maxim “the customer is always right”? It’s the cornerstone of the American customer service philosophy, and American customer service is pretty darn good by global standards. Not the best, but pretty good. But I don’t agree with that maxim for two reasons: It’s not true...

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News

What Goldstar Rewards Mean For You

A few weeks ago, 10 million members woke up to find 300 Goldstar Rewards points in their accounts. They just magically appeared. If you look, you have them in your account, too. Now, for every $1 spent on Goldstar, members get 1 reward point. For every 400 points earned, they’ll get a $5 reward to spend on tickets. Thousands of people have already cashed in their points to save money on their next night out at your event. This program harkens...

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Customer Service

An Inspiring Customer Experience

Recently reporter Aileen Cahill had such a great customer experience with Maui Jim that she wrote about it on Marketing Land. She also outlined "the elements that made Maui Jim stand out: Have a great product they stand by. Listen to their customers. Follow through and do what they say they will. Strong partners in their distribution network. Easy to do business with no 'gotchas.'" You can read about Cahill's "remarkable and inspiring" customer experience here. Then check out more from Jim about Customer Commitment: How...

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#MondayMotivation

#MondayMotivation: Be a Problem-Solver for Customers

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Exactly What Was Wrong With the Comcast Customer Service Phone Call. You’ve probably heard this painful conversation between a customer trying to leave Comcast and a customer service rep struggling to keep him from doing that. It’s tough for me to listen to. I hear the customer’s frustration, and that’s bad enough, but if you listen to the rep, it’s even worse. My goal...

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