According to Econsultancy, fortunately for businesses, “data is plentiful, and there is no shortage of services that aim to analyze that data and make it meaningful.” However, not everybody knows the key metrics that really matter. In a recent post, Patricio Robles lists these three metrics every business needs to know: • Customer lifetime value (CLV): Jim covers this topic in his post, A Customer’s Value Doesn’t Stop at the Checkout Screen, where he defines the term and then lays …

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